Dunhill menswear store opens in Tokyo

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A new Dunhill menswear store has opened inside Japanese department store Isetan. The new outlet, located in the department store’s new men’s annex, is designed to showcase the best of British luxury menswear while conveying an approachable aesthetic. Engineered to create an engaging contemporary space, core decorative elements in the store include fluted stainless steel (a visual reference to the textures and finishes of the iconic Rollagas lighter) alongside marble, leather and metal – all recognisable codes of the brand.
Walnut burl details feature throughout the space, inspired by the original furniture from London’s Duke Street and Paris’ Rue de la Paix stores.
A statement from the brand said the new store marks “over 125 years of innovation for Dunhill and Japan’s most iconic department store”.
Featuring a curated selection of luxury pieces, the store will house ready-to-wear garments alongside leather goods and fine accessories.
Dunhill has more than 90 stores in 16 countries, with noteworthy locations in London, New York, Paris, Tokyo, Osaka, Shanghai, Beijing, Hong Kong and Dubai.
Questions & Answers
Q.What is the primary design philosophy behind the new Dunhill store in Tokyo?
What is the primary design philosophy behind the new Dunhill store in Tokyo?
The new outlet is designed to showcase the best of British luxury menswear while conveying an approachable aesthetic. Its engineering aims to create an engaging contemporary space for shoppers.
Q.Which specific design elements are featured in the new store, referencing Dunhill's brand identity?
Which specific design elements are featured in the new store, referencing Dunhill's brand identity?
Core decorative elements include fluted stainless steel, which references the textures of the Rollagas lighter, alongside marble, leather, and metal. Walnut burl details are also inspired by original furniture from their London and Paris stores.
Q.What range of products will be available for purchase at the new Tokyo Dunhill store?
What range of products will be available for purchase at the new Tokyo Dunhill store?
The store will house a curated selection of luxury pieces, including ready-to-wear garments. Additionally, customers will find leather goods and fine accessories on offer.
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