Dunhill London store in Hong Kong opens with a new Design
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Dunhill describes the launch of its new Dunhill London store in Hong Kong’s IFC Mall as “a strategic milestone” in the brand’s evolution and global expansion.
“A new language of retail design builds an engaging visual conversation, where an open and clean space showcases the best of British luxury menswear in an understated, relevant and approachable way,” the company says, describing the essence of its newest store in Hong Kong, one of four opened in greater China over recent weeks.
“Engineering and craftsmanship are combined to create a masculine and contemporary space, through the interplay of walnut woods and marble, together with signature leather and metal details.”
The other new stores opened simultaneously in Shanghai’s Grand Gateway, Beijing’s Wangfu Central & Xian SKP.
The Dunhill London store at IFC Mall has a 123sqm footprint.
Questions & Answers
Q.What is Dunhill's stated reason for opening this new store?
What is Dunhill's stated reason for opening this new store?
Dunhill describes the launch of its new store in Hong Kong’s IFC Mall as “a strategic milestone” in the brand’s evolution and global expansion. This indicates the store is part of a larger company strategy.
Q.What design elements are featured in the new store?
What design elements are featured in the new store?
The store combines engineering and craftsmanship to create a masculine and contemporary space. It uses walnut woods and marble, alongside signature leather and metal details, to achieve this aesthetic.
Q.Where else has Dunhill opened new stores recently?
Where else has Dunhill opened new stores recently?
In addition to the Hong Kong location, Dunhill has simultaneously opened new stores in Shanghai’s Grand Gateway, Beijing’s Wangfu Central, and Xian SKP. These are part of four new stores in greater China.
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