Dsquared2 Vietnam makes debut

Canadian fashion brand Dsquared2 has opened its first Vietnam boutique at the newly-revamped Saigon Center.

Dsquared2 Vietnam is located at unit 11-12 on level 1 with the front spreading out over 18 meters onto Le Loi Street – one of main thoroughfares of the city center.

The store’s interior is decorated with marble stones, ash gray and brown silk wool carpets. For the Vietnam store, Dsquared2 introduces its collections including Italian classics for men and a capsule line of cocktail and evening gowns for women. Also available in the store are underwear and accessories.

Dsquared2 was founded by Canadian twins Dean and Dan Caten, who are its creative directors. The two worked together on the interior design of the Vietnam store in order to maintain the brand’s DNA.

Dsquared2 Vietnam is the third Southeast Asian store after Singapore and Hong Kong. Talking about the opening of the store, Dean and Dan said, “We are proud to have a retail presence here, in a market where consumers that care about international fashion are constantly increasing and we believe this store represents a new chapter and an energetic retail future in Asia for our brand!”

The brand was brought into Vietnam through Maison, a fashion distributor launched in 2012 and home to more than 17 international brands including Coach, Dorothy Perkins, Karen Miller, Mango and Topshop.