Double debut for ‘& Other Stories’

H&M brand & Other Stories will have a double debut in South Korea next month.

It is opening its first two stores for Asia in Seoul – in Ajotei and Starfield Henan – following stablemate Cos and H&M itself into Korea.

Founded in 2013, & Other Stories opened in seven cities in Europe, followed by North America.

& Other Stories MD Samuel Fernström says he is happy to be able to advance the brand into Asia.

The brand offers women’s shoes, bags, accessories, beauty and ready-to-wear.