Double debut for ‘& Other Stories’
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H&M brand & Other Stories will have a double debut in South Korea next month.
It is opening its first two stores for Asia in Seoul – in Ajotei and Starfield Henan – following stablemate Cos and H&M itself into Korea.
Founded in 2013, & Other Stories opened in seven cities in Europe, followed by North America.
& Other Stories MD Samuel Fernström says he is happy to be able to advance the brand into Asia.
The brand offers women’s shoes, bags, accessories, beauty and ready-to-wear.
Questions & Answers
Q.Which specific South Korean locations will host the new & Other Stories stores?
Which specific South Korean locations will host the new & Other Stories stores?
& Other Stories will open its first two Asian stores in Seoul, specifically in the Ajotei and Starfield Henan areas. These mark the brand's initial entry into the South Korean market.
Q.What product categories does & Other Stories offer to its customers?
What product categories does & Other Stories offer to its customers?
The brand provides a range of women's fashion items, including shoes, bags, and various accessories. Also, it sells beauty products and ready-to-wear clothing lines for its clientele.
Q.Which other H&M group brands have already established a presence in Korea?
Which other H&M group brands have already established a presence in Korea?
H&M itself has previously entered the Korean market. Stablemate Cos, another brand within the H&M group, also established its presence there before & Other Stories.
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