Dorothy Perkins Vietnam launches third store

1 min readUpdated Jun 4, 2025Sep 15, 20162:00 AM

3 dorothy perkins fashion advertising crave

In this article (4)

The UK fashion brand Dorothy Perkin has opened its third store in Vietnam after just one year in the country.

The new Dorothy Perkins Vietnam store is located on level 11 of the Saigon Center, Ho Chi Minh City’s newest downtown shopping mall.

At the opening, Dorothy Perkins presented its latest Fall Winter 2016 collection featuring velvet as the main material. The collection brings a romantic spirit and dynamic sporty trend to the store.

Customers shopping at the store on the first week received gifts and giveaways from the brand.

Debuting in 1919 in the UK, Dorothy Perkins has 600 stores in the UK and more than 120 outlets worldwide.

Before the brand’s first outlet at District 7 Vivo City opening last year, Vietnamese customers could only buy its items from online store dorothyperkins.com and the eCommerce site Zalora.vn.

After just one year, it has been among the most popular international brands recognised by Vietnamese office women in the 25 to 35 age group.

Dorothy Perkins comes to Vietnam via distributor Maison, which opened the first Dsquared2 store at Saigon Center last month.

AdvertisementAdvertise with usMobile 320×100

What this means

Dorothy Perkins' swift expansion to three stores in Vietnam within a single year, via local distributor Maison, indicates significant confidence and early success in the market. This aggressive brick-and-mortar push, following an established online presence, directly challenges competitors, as seen with Oh!Some's store closures in Vietnam, by firmly planting physical flags in key urban centres like Saigon Center. The brand is effectively converting online recognition among Vietnamese office women into tangible retail presence. This strategy seems poised for continued success, using Maison's local expertise evident in Dsquared2's recent opening. The primary risk lies in sustaining growth momentum beyond these initial high-visibility locations; watch for further store count announcements.

Maria Santos · Retail News Asia newsroom

Questions & Answers

Which company is responsible for bringing Dorothy Perkins to Vietnam?

Dorothy Perkins was introduced to Vietnam through the distributor Maison. This company also recently opened the first Dsquared2 store at Saigon Center, indicating their role in introducing international brands to the market.

What age group is the brand most popular with in Vietnam?

After just one year in the market, Dorothy Perkins has become very popular among Vietnamese office women. Specifically, the brand is recognised by those in the 25 to 35 age group, according to the article.

How many Dorothy Perkins stores are now operating in Vietnam?

The recent opening of the store in Saigon Center marks Dorothy Perkins' third establishment in Vietnam. This expansion follows their first store opening in District 7 Vivo City last year.

Reader pulse

Is Dorothy Perkins' rapid Vietnam expansion a smart move?

19,592 votes so far