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Domino’s pays back employees, launches new tech initiatives

By Wei Zhang
3 min read
Domino Pizza
Domino Pizza
In this article (5)

Domino’s Pizza says it has returned $5.4 million in underpaid wages and superannuation to its employees over the past four years under a national audit of its stores that is due to wrap up in December.

Chief executive Don Meij, speaking after a Domino’s investor day update, said only one of the pizza chain’s stores had been referred for further examination after evidence of wage underpayments discovered during a Deloitte-led audit.

“The fact that we found only one person out of the last 322 stores audited is very encouraging to us, its certainly looking very good at the moment compared to where we were in the first three years,” Meij said.

Domino’s has been auditing its stores for three years and in March extended the probe across its national network after the Fair Work Ombudsman joined investigations following media reports of underpayments to staff.

Meij said that since 2014, a total of $5.4 million worth of unpaid wages and superannuation had been recovered and paid to Domino’s franchisee staff,.

Domino’s had originally planned to complete the audit by June but Meij said he expects to finalise the program across Australia’s 666 stores by the end of December.

“The media was talking as if this was all Domino’s – that’s very unfair – the fact that only a single store has been referred for further audit illustrates that its not the majority, it’s the minority of the franchisees,” Meij said.

As part of Monday’s investor update, Meij highlighted improvements to the company’s “360 degree” performance measurement software used for Domino’s franchisees, along with a suite of new technology initiatives including an expansion of its New Zealand drone delivery trials.

Meij said a new iteration of Domino’s Operations 360 monitors, improves and benchmarks individual franchisee performance – offering head office and a franchise owner a rounded view of the business.

“This is not an auditing program, its a self-assessment tool which allows franchisees to view their business as part of their peer group and on top of that we also get to look at the business and encourage people to chase better performances,” Meij said.

Domino’s had originally planned to complete the audit by June but Meij said he expects to finalise the program across Australia’s 666 stores by the end of December.

Domino’s will also roll out its GPS-based Anywhere delivery service, which enables deliveries to locations such as parks and beaches without specific addresses.

Heated lockers that keep food hot at a store until picked up by a customer, who can unlock the device using their smartphone, were also unveiled to be in use in Australia by Christmas.

Domino’s faced some of its own heated customer blowback last week when social media fumed over Domino’s six-and-a-half year exclusive distribution deal with Schweppes – ensuring Coca-Cola remains out of the Domino’s picture until 2024.

Meij said sales of Schweppes drinks were now higher than sales of Coca-Cola brands had been.

Domino’s shares closed 11 cents lower at $45.50 on Monday.

Meij said the enhancements across the business would use new and existing technologies to enhance customer service, improve productivity and enhance franchisee standards.

“At Domino’s we use technology to solve problems and to make things easier for our customers, our franchisees and for our business,” he said.

“Technology and data is of value only if you use it to improve, and that is something we have done from our first use of online ordering, through to using GPS Driver Tracker to reduce our delivery times – this is no different,” he added.

Questions & Answers

Q.

How much has Domino's repaid in underpaid wages and superannuation to its employees?

A.

Domino's has returned a total of $5.4 million in underpaid wages and superannuation to its employees. This amount covers the period since 2014, following a national audit of its stores.

Q.

When is the national audit of Domino's stores expected to be completed?

A.

The national audit of Domino's stores, which covers Australia's 666 locations, is expected to be finalised by the end of December. The company had initially planned to complete it by June.

Q.

What new technology initiatives did Domino's announce as part of its investor update?

A.

Domino's announced an expansion of its New Zealand drone delivery trials, a rollout of GPS-based Anywhere delivery, and the introduction of heated lockers for customer pick-up in Australia by Christmas.

Q.

What was the customer reaction to Domino's exclusive distribution deal with Schweppes?

A.

Domino's faced customer blowback on social media due to its six-and-a-half-year exclusive distribution deal with Schweppes. This deal ensures Coca-Cola remains out of Domino's until 2024.

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