Dior takes Maison concept to Isetan in Tokyo
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Luxury fashion brand Dior has launched a pop-up at Isetan in Tokyo.
The pop-up is the second location in the territory to feature the brand’s Maison concept. The collection, which includes accessories, candles, perfumes and furniture, is also available in Dior’s flagship location in Ginza.
The LVMH-owned brand’s pop-up at Isetan in Tokyo offers the entire Maison collection as well as its recently launched personalisation service, ABCDior. The service offers three embroidered letters on the reverse of a Dior book tote and is only available at the pop-up store.
Christian Dior now has 166 points of sale in Japan, including 80 in Tokyo.
Questions & Answers
Q.What items are available for purchase at the new Dior pop-up in Isetan?
What items are available for purchase at the new Dior pop-up in Isetan?
The Isetan pop-up offers the entire Maison collection, which includes accessories, candles, perfumes, and furniture. This selection is also available at Dior's flagship store in Ginza.
Q.Which specific service is exclusively offered at the Isetan pop-up store?
Which specific service is exclusively offered at the Isetan pop-up store?
The recently launched personalisation service, ABCDior, is exclusively available at the pop-up. This service allows for three embroidered letters to be added to the reverse of a Dior book tote.
Q.Is this the first time Dior has introduced its Maison concept in Japan?
Is this the first time Dior has introduced its Maison concept in Japan?
No, this pop-up at Isetan is the second location in Japan to feature the brand’s Maison concept. The collection is also sold at the Dior flagship store in Ginza.
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