Dior China opens largest flagship yet
In this article (4)
Dior’s new Beijing China World boutique is the French luxury label’s largest flagship store in China.
Dior China opened the store this week in conjunction with its re-staged Spring/Summer 2016 presentation. The retail space is split across two levels, featuring a floor-to-ceiling, double layer glass facade that emulates the fine feminine fabric in the fashion house’s Cannage print.
Designed by Peter Marino, the interior is inspired by Dior’s Paris flagship and dotted with a carefully curated group of artworks by contemporary artists. Each of the 10 pieces, which include a bench by Terence Main and a video art wall by Yorame, reflect the codes of the house.
There is also a sculpture Siamese Metal 5 from British artist Richard Deacon, the work Waterwall, Roselyn by Gregory Ryan and table lamps by Veronique Rivemale are also displayed in the store.
On the second floor, the footwear section is adorned by a Gaia Imprint Low Table, designed by Vincent Dubour.
Classic furniture pieces from Guillaume Piechaud, Paolo Giordano and Timothy Horn have been placed strategically throughout the space, and the store features a private VIP salon decorated with two Mineral Commodes designed by Juan & Paloma.
The new Dior China flagship is located in Beijing’s Chaoyang district.
Questions & Answers
Q.What is the purpose of the glass facade at the new Dior China store?
What is the purpose of the glass facade at the new Dior China store?
The floor-to-ceiling, double layer glass facade is designed to emulate the fine feminine fabric found in the fashion house's signature Cannage print. This design choice contributes to the store's overall aesthetic and branding.
Q.Which artists have their work displayed within the new flagship store?
Which artists have their work displayed within the new flagship store?
Artwork by several contemporary artists is featured, including a bench by Terence Main, a video art wall by Yorame, and the sculpture Siamese Metal 5 by Richard Deacon. Other pieces include Waterwall, Roselyn by Gregory Ryan and table lamps by Veronique Rivemale.
Q.What special amenities does the new Dior China flagship offer its customers?
What special amenities does the new Dior China flagship offer its customers?
The new flagship store features a private VIP salon, which is decorated with two Mineral Commodes designed by Juan & Paloma. This exclusive area provides a discreet and luxurious experience for VIP clients.
Reader pulse
What does Dior's large Beijing flagship signify?
23,469 votes so far