Dilmah launches luxury artisanal tea range across Coles stores
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Sri Lanka’s tea brand Dilmah has launched its luxury artisanal tea collection across 650 Coles supermarkets nationally.
Dubbed ‘85 Reserve’ – the luxury tea range is sold in tin caddies each consisting of 20 large tea bags.
It comes with six flavours and herbal infusions, namely Peppermint & Cinnamon, Ceylon Spice Chai, Lychee & Vanilla, Ear Grey & Vanilla, Ceylon Green Tea with Mint, and Royal Ceylon Breakfast – the last three will be available in Coles.
Dilmah chairman Dilhan C. Fernando said Australians are “among the first in the world” to enjoy the range.
“In the past six months, we have seen a nearly 60 per cent increase in luxury tea sales on the Dilmah Australia e-commerce website, and we are thrilled to offer the retail shopper this same luxury experience.”
The full range can be bought online on the Dilmah Website.
Questions & Answers
Q.Which specific flavours from the new range will be stocked in Coles supermarkets?
Which specific flavours from the new range will be stocked in Coles supermarkets?
Coles will stock three of the six new flavours. These include Ear Grey & Vanilla, Ceylon Green Tea with Mint, and Royal Ceylon Breakfast, providing a selection from the artisanal collection.
Q.What is the format and packaging of the luxury tea collection sold in Coles?
What is the format and packaging of the luxury tea collection sold in Coles?
The luxury tea collection, named ‘85 Reserve’, is sold in tin caddies. Each caddy contains 20 large tea bags, offering a premium presentation for the artisanal range.
Q.Has Dilmah observed any recent trends in luxury tea sales that motivated this retail launch?
Has Dilmah observed any recent trends in luxury tea sales that motivated this retail launch?
Yes, Dilmah has seen a significant increase in luxury tea sales. Their e-commerce website recorded a nearly 60 per cent rise in sales over the past six months, indicating strong consumer interest.