Diesel makes Myanmar debut at Yangon airport
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Diesel has opened a new monobrand store in Yangon airport as the brand makes its debut in the Myanmar market and reinforces its presence in global travel-retail.
With the new 100sq m store, Diesel opens the doors to its renewed retail design concept. The store is the first monobrand boutique for Diesel across Asian travel-retail developed in collaboration with Japanese architect firm Wonderwall, headed by interior designer Masamichi Katayama.
The Tokyo-based team, in collaboration with Diesel Artistic Director Nicola Formichetti, envisioned a simple yet unexpected concept: the idea of an apartment space, like a symbolic new house for the brand. The aim is to create a distinctive atmosphere, combining it with the brand’s identity, where the customer can feel “at home”.
The new opening coincides with the perfect season for travellers to explore the Spring Summer 2017 Collection, ranging from apparel to accessories for women and men, not to mention the wide selection of denim and joggjeans. The Spring Summer offer is renewed every season with new fits and washes for denim, while innovative materials and unique fabrics are incorporated into the authentic joggjeans.
Diesel stated: “The travel-retail channel is extremely crucial for the brand, in fact Diesel is reinforcing its presence in the global travel-retail market and to confirm this, future openings are planned in Singapore, Waikiki and Guam.”
Questions & Answers
Q.What is unique about the design concept for the new Yangon airport store?
What is unique about the design concept for the new Yangon airport store?
The store introduces a renewed retail design concept, envisioned as an apartment space. This idea aims to create a distinctive atmosphere where customers feel at home, combining it with the brand's identity for a simple yet unexpected feel.
Q.Which firm collaborated on the design of Diesel’s new store in Myanmar?
Which firm collaborated on the design of Diesel’s new store in Myanmar?
The store was developed in collaboration with Japanese architect firm Wonderwall. This Tokyo-based team, headed by interior designer Masamichi Katayama, worked with Diesel Artistic Director Nicola Formichetti on the concept.
Q.What product range is available at the new store in Yangon airport?
What product range is available at the new store in Yangon airport?
The store offers the Spring Summer 2017 Collection, which includes apparel and accessories for women and men. It also features a wide selection of denim and joggjeans, with new fits and washes introduced each season.
Q.Does Diesel plan further expansion in the travel-retail sector?
Does Diesel plan further expansion in the travel-retail sector?
Yes, Diesel considers the travel-retail channel crucial and is reinforcing its presence globally. Future store openings are planned in locations such as Singapore, Waikiki, and Guam to confirm this strategy.