Diesel Ginza re-opens after top-level redesign
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Launched in 2008, the Diesel Ginza store in Tokyo has re-opened after being restyled by the brand’s own design team.
A showcase for the Italian brand, the store covers three floors at the 12-storey Ginza Glasse shopping mall. The ground floor, which features a gate-shaped LED screen, matches contemporary elements with rustic-inspired props, such as steel fixtures paired with rugs, concrete flooring with wooden ceilings, and antique furniture.
This floor and the second level offer the full range of men’s and women’s collections of denim, apparel, bags, shoes and accessories.
On the third floor are areas dedicated to the Diesel Black Gold and Diesel Living collections, set against industrial furnishings and concrete flooring. The Black Gold section has wallpaper as a backdrop, while the Diesel Living features a boombox and wooden planks.
The store features exclusive pieces such as leather jackets and denim.
Questions & Answers
Q.Which collections are available on the third floor of the Ginza store?
Which collections are available on the third floor of the Ginza store?
The third floor features dedicated areas for the Diesel Black Gold and Diesel Living collections. These sections are distinguished by industrial furnishings and concrete flooring, with unique backdrops like wallpaper or wooden planks and a boombox.
Q.What kind of design aesthetic has been used for the ground floor?
What kind of design aesthetic has been used for the ground floor?
The ground floor combines contemporary elements with rustic-inspired props. Examples include steel fixtures alongside rugs, concrete flooring paired with wooden ceilings, and antique furniture, all set against a gate-shaped LED screen.
Q.What items are sold on the ground and second levels of the store?
What items are sold on the ground and second levels of the store?
These two floors offer the complete range of men’s and women’s collections. This includes denim, various apparel, bags, shoes, and accessories, showing the brand's full product offering to customers.
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