Dick Smith to have 450 stores by 2017
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Dick Smith says Australian retail is starting a sunny period, as seven years of deflation in consumer electronics is replaced by price rises.
Price increases to reflect higher import prices will start to flow through now, said Dick Smith managing director and chief executive, Nick Abboud.
The company aims to have 400 stores open in Australia and New Zealand by the end of June, and 450 stores by 2017. It is also focused on increasing private-label and online sales, and ramming home that its prices are competitive.
Questions & Answers
Q.What is the company's specific target for store numbers by 2017?
What is the company's specific target for store numbers by 2017?
Dick Smith plans to have 450 stores open by 2017. This expansion follows their aim to reach 400 stores across Australia and New Zealand by the end of June.
Q.What is causing the expected price increases in consumer electronics?
What is causing the expected price increases in consumer electronics?
Price increases are expected to reflect higher import prices. This is a shift from seven years of deflation in the consumer electronics market to a period of rising costs.
Q.Beyond increasing store numbers, what other strategies is Dick Smith focusing on?
Beyond increasing store numbers, what other strategies is Dick Smith focusing on?
The company is also focused on increasing private-label sales and online sales. They are also emphasising that their prices remain competitive within the market.
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