Diana Unicharm to sell cat food
In this article (5)
Diana Unicharm, a leading personal hygiene products manufacturer, is set to distribute Japanese cat food brand Silver Spoon.
Takahiro Okada, CEO of Diana Unicharm, said the company would import the product from Japanese joint venture partner Unicharm and sell it through supermarkets, pet stores and e-commerce platforms in Vietnam.
Since Covid broke out, the pet industry has thrived as families choose to raise dogs or cats to soothe themselves.
Statistics from Pet Fair Asia, the organizer of an annual international tradeshow for pet supplies, show pet care industry sales in Southeast Asia are US$4 billion, with Vietnam accounting for $500 million.
The Vietnamese market is forecast to grow at 11% a year.
Diana Unicharm, one of the biggest makers of sanitary napkins and diapers in Vietnam, targets annual revenues of $1 billion by 2030.
As of last year it had a 40% share of the child care segment, 58% of the women’s care segment and 88% of the adult care segment.
Questions & Answers
Q.Which specific cat food brand will Diana Unicharm be selling in Vietnam?
Which specific cat food brand will Diana Unicharm be selling in Vietnam?
Diana Unicharm is set to distribute the Japanese cat food brand Silver Spoon. They will import the product from their Japanese joint venture partner, Unicharm, for sale in Vietnam.
Q.Through what channels will Diana Unicharm distribute the new cat food product in Vietnam?
Through what channels will Diana Unicharm distribute the new cat food product in Vietnam?
The company plans to sell the cat food through a variety of channels. These include supermarkets, pet stores, and various e-commerce platforms across Vietnam.
Q.What is the current estimated value of Vietnam's pet care market, and how quickly is it expected to grow?
What is the current estimated value of Vietnam's pet care market, and how quickly is it expected to grow?
Vietnam's pet care market is currently valued at $500 million. This market is forecast to experience significant growth, with an estimated increase of 11% annually.
Q.What are Diana Unicharm's financial ambitions for the coming years, beyond the cat food venture?
What are Diana Unicharm's financial ambitions for the coming years, beyond the cat food venture?
Diana Unicharm aims to achieve annual revenues of $1 billion by 2030. This financial target reflects their broader strategic goals as a leading manufacturer in various personal care segments.
Reader pulse
Is Diana Unicharm's move into pet food a smart diversification?
23,189 votes so far