DHL providing E2E logistics for FC Bayern Munich’s online store

Jeff Zhang, President of China Retail Marketplaces of Alibaba Group, commented: “FC Bayern Munich, as one of the first football clubs launching their exclusive online flagship store on Tmall Global, will greatly reflect the diversity of brands and goods on the platform.”

The six-year partnership between DHL and FC Bayern Munich will see DHL acting as the club’s exclusive logistics partner and full service provider for international e-commerce starting in China in 2015 with a planned roll-out across the Asia-Pacific region. DHL eCommerce will manage many aspects of FC Bayern Munich’s merchandising in China – working with Tmall Global on product listing, order management, fulfillment of orders, local distribution and returns, local customer service and market entry support.

Thomas Kipp, CEO of DHL eCommerce, said: “There couldn’t be a better opportunity to demonstrate our expertise in e-commerce such as fulfillment and end-to-end delivery than launching the online flagship store of the world’s biggest football club, FC Bayern Munich, on the world’s biggest marketplace in China. We also have the added bonus to work even more closely with Tmall Global, China’s leading online retail platform.”

FC Bayern Munich are one of the world’s biggest football clubs with over 255,000 members. They are also one of the most successful, having won five Champions League Titles, three Club World Cup trophies as well as 25 national championships. FC Bayern Munich are planning to return to China for a summer tour in July, when they will play three games: in Beijing, Shanghai and Guangzhou.