DFS X Estee Lauder Create The Essential Travel Beauty Experience With The Chic Never Sleeps Campaign
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DFS Group, the world’s leading luxury travel retailer, and Estée Lauder are inviting fans to travel beautifully this May with the launch of the exclusive Chic Never Sleeps campaign.
Inspired by travelers’ desire to look their best while enjoying the best in life, the Chic Never Sleeps campaign tells the story of two young friends, Natalie and Elise, who share a love of travel and use the Estée Lauder “Beautiful Skin Travel Collection” to stay rehydrated and refreshed. Available exclusively at DFS stores until May 31, the “Beautiful Skin Travel Collection” features Estée Lauder’s beauty essentials created especially for traveling millennials.
The new collection of Estée Lauder’s best sellers includes Advanced Night Repair Synchronized Recovery Complex II, the Advanced Night Repair Eye Synchronized Complex II and the Revitalizing Supreme + Global Anti-Aging Cell Power Soft Crème, all now available as a DFS travel set.
Customers can share their own Chic Never Sleeps look at exclusive pop-ups when visiting T Galleria by DFS, Hong Kong, Canton Road, T Galleria by DFS, Macau, City of Dreams and T Galleria by DFS, Hawaii. Designed to mirror a luxury in-flight experience, the Chic Never Sleeps pop-ups feature a suite of beauty essential services to supercharge your skincare and makeup looks when you fly. Shoppers can also immerse themselves in the campaign with a 360-degree localized photo booth so they can share their Chic Never Sleeps look on social media from each destination.
For added digital fun in store, at T Galleria by DFS, Hawaii, T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS Hong Kong, Causeway Bay, T Galleria by DFS, Singapore, and DFS, Los Angeles International Airport, fans can virtually try-on their favorite Pure Color Love lipstick or discover the best shade for that destination using Estée Lauder’s augmented reality program, YouCam Makeup X Estée Lauder.
Discover the Chic Never Sleeps campaign and the DFS exclusive “Beautiful Skin Travel Collection” at the following DFS stores until May 31:
T Galleria by DFS Hong Kong, Tsim Sha Tsui East
T Galleria Beauty by DFS Hong Kong, Causeway Bay
T Galleria by DFS, Hong Kong, Canton Road
T Galleria by DFS, Macau, City of Dreams
T Galleria by DFS, Macau, Shoppes at Four Seasons
“Discover the Chic Never Sleeps campaign and the DFS exclusive “Beautiful Skin Travel Collection” at the following DFS stores until May 31:”
T Galleria Beauty by DFS, Macau, Galaxy Macau
T Galleria Beauty by DFS, Macau, MGM Cotai
T Galleria Beauty by DFS, Macau, MGM Macau
T Galleria by DFS, Macau, Studio City
T Galleria by DFS, Singapore
T Fondaco dei Tedeschi by DFS
T Galleria by DFS, Saipan
DFS, San Francisco International Airport
DFS, Los Angeles International Airport
T Galleria by DFS, Hawaii
Questions & Answers
Q.Which specific Estée Lauder products are included in the exclusive travel collection?
Which specific Estée Lauder products are included in the exclusive travel collection?
The collection features Advanced Night Repair Synchronized Recovery Complex II, the Advanced Night Repair Eye Synchronized Complex II, and the Revitalizing Supreme + Global Anti-Aging Cell Power Soft Crème. These popular items are now offered as a DFS travel set.
Q.What interactive experiences are available at the campaign pop-ups for customers?
What interactive experiences are available at the campaign pop-ups for customers?
Shoppers can share their look at a 360-degree localized photo booth to post on social media from each location. Some stores also offer virtual try-ons for lipstick shades using an augmented reality program.
Q.Who is the target audience for the “Beautiful Skin Travel Collection”?
Who is the target audience for the “Beautiful Skin Travel Collection”?
The collection was created especially for travelling millennials. The campaign tells the story of two young friends, Natalie and Elise, who embody this target demographic by using the products while travelling.
Q.Until when is the Chic Never Sleeps campaign running and where can the travel collection be purchased?
Until when is the Chic Never Sleeps campaign running and where can the travel collection be purchased?
The campaign runs until May 31. The “Beautiful Skin Travel Collection” is available exclusively at various DFS stores, including locations in Hong Kong, Macau, Singapore, Hawaii, and Los Angeles International Airport.
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