DFS launches exclusive Burberry collection

Luxury travel retailer DFS Group has launched an exclusive Burberry collection which will be available only in DFS and T Galleria by DFS stores.

The 22-piece BurberryxDFS collection was inspired by key elements from Burberry’s groundbreaking first straight-to-consumer runway show, referencing the brand’s unique British heritage. It comprises womenswear, menswear and accessories as well as a style of Burberry’s newest bag, The Bridle.

“When designing our new September collection, we were inspired by Virginia Woolf’s classic tale ‘Orlando’ and the spirit of Nancy Lancaster’s interior and garden designs, and we wanted the collection for DFS to reflect those elements,” said Christopher Bailey, Burberry chief creative.

The Burberry collection was revealed on the runway during London Fashion Week, where both womenswear and menswear collections were presented together for the first time for Burberry’s inaugural straight-to-consumer show.

“Seasonless, immediate, and personal, the new format has been designed with a global audience in mind. This move, announced in February, significantly shortens the traditional gap between the runway show and retail availability of Burberry’s collection.,” said a spokesman.

In addition to The Bridle, highlights from the BurberryxDFS collection include exclusive styles of the Sandringham and Kensington trench coats.

The BurberryxDFS collection will be available in 23 DFS and T Galleria by DFS stores across 13 countries beginning September 21. Prices range from HK$1300 – HK$20,000 (US$168 – $2600).