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DFS Group works together with Make-a-Wish

By Rajiv Menon
1 min read
dfs galleria
dfs galleria
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Hong Kong-based luxury travel retailer DFS Group has launched its annual seasonal gifting campaign, Give Joy Together, which runs until the end of the year.

Its locations around the world will offer a special gift range covering fashion, accessories, beauty and fragrance.

Part of the group’s ongoing partnership with the Make-a-Wish charity, the campaign offers an Art of Personalisation program, offering customers the chance to buy bespoke products. This program will be held at T Galleria by DFS, City of Dreams, Macau, on Saturday for 400 shoppers.

As a part of the Give Joy Together campaign, the program will showcase a bespoke approach to gift giving and feature British pop artist Boyarde, who will showcase her designs on bags, clothing and accessories, and also demonstrate her painting technique.

It is the fourth consecutive year DFS Group has partnered with Make-a-Wish foundation, which takes cheer to children with critical illnesses. As well as granting 10 global wishes, is hosting a Fairytale Wish Day at T Galleria Beauty by DFS, Causeway Bay. It will involve 30 Make-a-Wish children and 20 from the Lung Kong World Federation School’s Chu Sui Lan Anglo-Chinese Kindergarten in a fairytale mission, helped by Hong Kong celebrities.

Questions & Answers

Q.

What is the name of DFS Group's annual seasonal gifting campaign?

A.

The luxury travel retailer's annual seasonal gifting campaign is called Give Joy Together. It will run until the end of the year, offering a special gift range across several categories.

Q.

What is the Art of Personalisation program offering customers?

A.

The Art of Personalisation program offers customers the chance to buy bespoke products. It will be held in Macau for 400 shoppers, featuring British pop artist Boyarde.

Q.

Which location will host the Fairytale Wish Day?

A.

The Fairytale Wish Day will be hosted at T Galleria Beauty by DFS, Causeway Bay. It will involve 30 Make-a-Wish children and 20 from a kindergarten.

Q.

How many global wishes has the partnership granted?

A.

As part of its ongoing partnership, DFS Group has granted 10 global wishes. This is the fourth consecutive year they have partnered with the Make-a-Wish foundation.

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