DFS Group Unveals Exclusive Pre-Launch of Bulgari Jewelry Collection in Stores Worldwide
In this article (5)
DFS Group, the world’s leading luxury travel retailer, is excited to announce the pre-launch of an exclusive BVLGARI-BVLGARI collection by Italian luxury jewelry brand Bulgari, which will be available only at DFS and T Galleria by DFS stores beginning this holiday season until October 2017. The specially created, one-of-a-kind jewelry collection includes necklaces and bracelets with signature double-sided pendants – one side featuring a Carnelian stone and the other side a Mother of Pearl. With the two contrasting sides, the pendants offer travelers a piece they can interchange according to mood, outfit or occasion.
“We are honored to work with our long-standing partner Bulgari to present our customers with an exclusive set of one of their most iconic jewelry designs,” said Christophe Chaix, Senior Vice President Fashion, Watches, Jewelry and Accessories, DFS Group. “In the coming holiday season, we look forward to exciting our customers with a jewelry set that strongly resonates with their preferences, while elevating their gifting experience with something only DFS can offer.”
The BVLGARI-BVLGARI collection, an emblematic favorite for over four decades, became the ambassador of Bulgari’s tradition of luxury, quality and the finest Italian design. This particular exclusive rendition of the BVLGARI-BVLGARI collection aims to excite and attract customers seeking a limited edition for the holiday season.
The Carnelian in red on one side of the pendant symbolizes happiness and joy and is always the most popular color among Chinese shoppers. In Western culture, this color resembles an iconic Christmas color reminiscent of holly berries. On the flipside, the Mother of Pearl, symbolizing purity with a hint of feminine glamour, is one of the four imperial colors classic to the brand that magnifies the ever modern style of the BVLGARI-BVLGARI collection.
The exclusive BVLGARI-BVLGARI line is now available at all DFS Bulgari boutiques worldwide, except in Abu Dhabi.
Questions & Answers
Q.When will this exclusive Bulgari collection be available in DFS stores?
When will this exclusive Bulgari collection be available in DFS stores?
The collection began its pre-launch availability this holiday season and will continue to be available exclusively at DFS and T Galleria by DFS stores until October 2017.
Q.What are the specific design features of the exclusive BVLGARI-BVLGARI jewelry pieces?
What are the specific design features of the exclusive BVLGARI-BVLGARI jewelry pieces?
The collection includes necklaces and bracelets with signature double-sided pendants. One side features a Carnelian stone, and the other side displays Mother of Pearl.
Q.Why is the Carnelian stone included in this collection?
Why is the Carnelian stone included in this collection?
The Carnelian stone in red symbolises happiness and joy, which is popular with Chinese shoppers and also resembles an iconic Christmas colour in Western culture.
Q.Are these exclusive Bulgari jewelry pieces available in all DFS locations worldwide?
Are these exclusive Bulgari jewelry pieces available in all DFS locations worldwide?
The exclusive BVLGARI-BVLGARI line is available at all DFS Bulgari boutiques worldwide, with the sole exception being stores in Abu Dhabi.
Reader pulse
Is this Bulgari pre-launch a smart move?
23,079 votes so far