DFS Group enables WeChat facial-recognition payments in Macau
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DFS Group has become the first international retailer to activate WeChat facial-recognition payment outside Mainland China. Authorized by the government of Macau, DFS Group has trialed 10 WeChat facial-recognition devices at T Galleria DFS.
After Macau success, T Galleria Beauty by DFS in Hong Kong’s Causeway Bay will be the next store to enable the new payment system.
“WeChat facial-recognition payment has become the predominant form of digital payment amongst key retail market players in Mainland China, further closing the gap between the online and offline experience,” said Zac Coughlin, a chief financial officer at DFS Group. “We are immensely proud to become the very first global merchant outside Mainland China to enable WeChat Facial Recognition Payment, as part of our commitment to constantly adapt to the ever-evolving needs of our customers.”
With the facial-payment technology, DFS and WeChat aim to enhance their customers’ experience by doing away with QR codes.
WeChat facial-recognition payment is only available to customers with a valid Chinese form of identification.
Questions & Answers
Q.Which DFS Group stores are currently using or will soon use the WeChat facial-recognition payment system?
Which DFS Group stores are currently using or will soon use the WeChat facial-recognition payment system?
The T Galleria DFS stores in Macau are currently trialling the new payment system. Following its success there, T Galleria Beauty by DFS in Hong Kong’s Causeway Bay will be the next location to implement it.
Q.What is the primary benefit of WeChat facial-recognition payments for customers?
What is the primary benefit of WeChat facial-recognition payments for customers?
The facial-payment technology aims to improve the customer experience by eliminating the need for QR codes. This is expected to streamline transactions and make the payment process more convenient for shoppers.
Q.Which customers are eligible to use the new WeChat facial-recognition payment system?
Which customers are eligible to use the new WeChat facial-recognition payment system?
Only customers who possess a valid Chinese form of identification are able to use the WeChat facial-recognition payment system. This restriction applies to all locations where the service is available.
Q.Why is DFS Group introducing this new payment technology?
Why is DFS Group introducing this new payment technology?
DFS Group aims to enhance customer experience and adapt to evolving customer needs by implementing this technology. Zac Coughlin noted its predominance among key retail players in Mainland China, suggesting a strategic move to align with customer payment preferences.
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