DFP upgrades Manila T2 duty free shop offering
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Duty Free Philippines has recently completed work on upgrading its duty free offer in Manila Airport Terminal 2, which is used exclusively by national carrier, Philippines Airlines.
The T2 duty free shops currently record the second largest share of duty free sales at Manila Airport, generating a 30% slice of DFP’s total Manila Airport revenue. Arrivals sales in T2 are larger than departures, with the two stores selling liquor, tobacco and chocolates mainly to Filipino workers and travellers.
“We did an upgrade of our T2 departure store in 2014. We used a Hong Kong designer,” said Duty Free Philippines Merchandising Division Manager Jennifer Start, talking exclusively to TRBusiness. “We have a cute store with boutiques for Chanel, Salvatore Ferragamo, Pandora, Lancôme and Longchamp.
This image actually shows the newly refurbished Duty Free Philippines shop in Terminal 3 at Manila Airport – a standard the retailer has set for all of its new shops – including those in Terminal 2.
“T2 departure hall has one long open shop with liquor, tobacco and confectionery on one side, while the other side is perfume, cosmetics and fashion.”
DFP’s Internet shopping is also another new service that is planned to boost sales in future, allowing customers to collect pre-purchased goods on departure from the Philippines, or buy goods for collection in airport arrivals or at the downtown Fiesta Mall.
“We have a website showing our products on offer,” Start said. “Our online shopping platform site is being developed. We are still talking to vendors and hopefully we can get this up soon. We are working on details with the Bureau of Customs.”
Questions & Answers
Q.Which specific terminal at Manila Airport has had its duty-free shop upgraded according to this report?
Which specific terminal at Manila Airport has had its duty-free shop upgraded according to this report?
The article states that Duty Free Philippines has recently finished upgrading its duty-free offer in Manila Airport Terminal 2. This terminal is used exclusively by Philippines Airlines.
Q.What is the primary customer base for the T2 duty-free shops, and what are their main product offerings?
What is the primary customer base for the T2 duty-free shops, and what are their main product offerings?
The main customers are Filipino workers and travellers. The two stores predominantly sell liquor, tobacco, and chocolates, with arrivals sales being higher than departures.
Q.How significant is Terminal 2's contribution to Duty Free Philippines' total revenue at Manila Airport?
How significant is Terminal 2's contribution to Duty Free Philippines' total revenue at Manila Airport?
Terminal 2's duty-free shops account for the second-largest share of duty-free sales at Manila Airport. They generate 30% of DFP's total revenue from the airport.
Q.What new service is Duty Free Philippines planning to introduce to boost future sales?
What new service is Duty Free Philippines planning to introduce to boost future sales?
DFP is developing an Internet shopping service. This will allow customers to collect pre-purchased goods when departing the Philippines, or buy for collection in airport arrivals or at Fiesta Mall.
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