Desigual Singapore unveils new store in Singapore
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Desigual Singapore reopens its Orchard Road store today, the first to feature the fashion brand’s new design concept with its customer-oriented shopping experience.
The 300sqm space will also be the first Singapore outlet for the brand’s sports category, along with women’s and men’s shoes and accessories.
Created in collaboration with architect Lazaro Rosa Violan, the store draws its inspiration from the Mediterranean with bright tones and such elements as coffered walls.
Desigual’s sports category features garments designed for women who want to embrace physical exercise while still following fashion trends.
Established in Barcelona in 1984, Desigual has more than 4500 employees and a presence in nearly 100 countries through 13 sales channels, more than 500 branded stores and eight product categories.
Questions & Answers
Q.What is unique about the reopened Desigual store on Orchard Road?
What is unique about the reopened Desigual store on Orchard Road?
This store is the first Desigual location to incorporate the brand's new design concept, focusing on a customer-oriented shopping experience. It is also the first Singapore outlet to offer the sports category.
Q.Who collaborated on the design of the new store concept?
Who collaborated on the design of the new store concept?
The new store design was created in collaboration with architect Lazaro Rosa Violan. Its aesthetic inspiration is drawn from the Mediterranean, featuring bright tones and specific design elements like coffered walls.
Q.Which product categories are available at the new Orchard Road store?
Which product categories are available at the new Orchard Road store?
The store offers the brand's sports category, which is a first for Singapore. Also, customers can find women's and men's shoes and accessories there.
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