DesignSingapore to take local brands global
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DesignSingapore Council (DSG)’s new Business of Design (BOD) program has launched to help local furniture and lifestyle brands expand globally.
As a part of Singapore Design Week 2019, which runs until March 17, the program will select up to six brands the council believes have the potential to expand internationally, to receive mentorship from industry experts.
During the first two years, the BOD program will focus on the furniture and lifestyle product sector, and it will be expanded to include designers from other industries later.
“With increasing industry demand for design, the role of designers will expand,” said Chee Hong Tat, senior minister of state for trade and Industry. “Hence, our design education and talent development programme must adapt to help our designers tackle more complex challenges in the future.
A themed collective showcase will be held in 2020 at an international location before travelling to other events including Milan Design Week. Displays will also be created at retail pop ups in cities including Shanghai.
Established in 2003, DSG aims to help local companies expand beyond Singapore.
Questions & Answers
Q.Which specific industries will the Business of Design program initially support?
Which specific industries will the Business of Design program initially support?
For its first two years, the BOD program will concentrate on helping furniture and lifestyle product companies. It plans to expand its scope to include designers from other industries after this initial period.
Q.What kind of support will the selected brands receive through this new program?
What kind of support will the selected brands receive through this new program?
Brands chosen for the Business of Design program will be given mentorship from experts within the industry. They will also participate in a collective show in 2020 at an international venue and retail pop-ups.
Q.When and where will the first collective show for participating brands be held?
When and where will the first collective show for participating brands be held?
The first collective show for brands in the program will be held at an international location in 2020. This exhibition will then travel to other events, including Milan Design Week.
Q.How many brands are expected to be chosen for the program's initial phase?
How many brands are expected to be chosen for the program's initial phase?
DesignSingapore Council intends to select up to six brands that it believes possess the potential for international expansion. These brands will receive support through the Business of Design program.
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