Designer Parfums acquires Cerruti 1881 fragrance licence
In this article (5)
UK Designer Parfums has acquired the fragrance licence of the Cerruti 1881 brand, chairman/CEO Dilesh Mehta has announced.
Nino Cerruti founded the brand in Paris in 1967, which is known for its quality products in the world of fashion, accessories and fragrance.
Cerruti 1881 executive VP Laurent Grosgogeat says scents have been a major category for the brand in the past 40 years. When the Cerruti brothers founded the house in Biella, Italy, in 1881, they were known for making quality wools and textiles.
Twenty-year-old Nino Cerruti took up the baton in the 1950s and in 1967 founded Cerruti 1881 with its focus on men’s ready to wear. Today, the brand has nearly 100 directly run stores globally and is stocked by leading retailers.
It launched its first fragrance in 1978, and since April 2011 has been part of Hong Kong-based Trinity Limited, which specialises in high-end men’s pret a porter. Jason Basmajian was appointed chief creative officer in October 2015.
Designer Parfums offers a range of premium fragrances and beauty products either wholly owned or run under licence. Covering more than 80 countries, its portfolio includes such brands as Aigner Parfums, Ghost, Jean Patou and Jean-Louis Scherrer.
Questions & Answers
Q.Which company has acquired the Cerruti 1881 fragrance licence?
Which company has acquired the Cerruti 1881 fragrance licence?
UK Designer Parfums has acquired the fragrance licence for Cerruti 1881. The chairman/CEO, Dilesh Mehta, announced the acquisition. Designer Parfums operates in over 80 countries, managing both wholly-owned and licensed premium fragrance and beauty products.
Q.When did the Cerruti 1881 brand first launch a fragrance product?
When did the Cerruti 1881 brand first launch a fragrance product?
The Cerruti 1881 brand launched its first fragrance in 1978. Executive VP Laurent Grosgogeat notes that scents have been a major category for the brand over the last 40 years, indicating its long-standing presence in the fragrance market.
Q.What kind of products was the original Cerruti family business known for?
What kind of products was the original Cerruti family business known for?
When the Cerruti brothers founded their house in Biella, Italy, in 1881, they were known for making quality wools and textiles. Nino Cerruti later founded Cerruti 1881 in 1967, shifting focus to men's ready-to-wear fashion.
Q.What other brands are included in Designer Parfums' portfolio?
What other brands are included in Designer Parfums' portfolio?
Designer Parfums' portfolio includes brands such as Aigner Parfums, Ghost, Jean Patou, and Jean-Louis Scherrer. They offer a range of premium fragrances and beauty products, either wholly owned or operated under licence, across more than 80 countries.
Reader pulse
Is this licence acquisition a smart move for Cerruti 1881's fragrance line?
17,133 votes so far