Designer-bag rental platform Style Theory makes great Hong Kong start

Online circular fashion platform Style Theory has expanded its network to Hong Kong, its first market outside Southeast Asia.

Style Theory Hong Kong members now can have access to more than 2000 designer bags from luxury brands, including Hermes, Celine, Chanel, Dior and Saint Laurent, with a rental subscription starting at HK$899 (US$116 per month).

“Hong Kong was a natural fit in our regional growth plans to lead the circular fashion revolution in Southeast Asia,” said Raena Lim, co-founder of Style Theory. “Hongkongers can be more empowered to access fashion without the guilt of trying new styles or worrying about storage and maintenance.”

Style Theory Hong Kong will focus on rental subscription and resale services for designer bags before considering other categories.

Founded in Singapore by Raena Lim and Chris Halim, Style Theory started as an apparel rental subscription service before expanding into luxury bags.

Style Theory is one of Southeast Asia’s largest online circular fashion platforms with offices in Singapore and Jakarta. The brand launched its flagship brick-and-mortar store in the heart of Orchard Road, Singapore last November.