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Demand for People Counting Systems Stirs up With Increasing Retail Stores

By Rajiv Menon
2 min read
singapore retail customer shopping
singapore retail customer shopping
In this article (5)
Globally, the increasing number of supermarkets, shopping malls, and retail stores is triggering the deployment of people counting systems. There is a strong need for retailers to monitor footfalls in order to remain competitive.
Traffic to sales ratio can help retailers in accurately comparing stores on the basis of sales volume. A report by TMR Research, titled “People Counting System Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017–2025,” offers a comprehensive study of the market. It provides a detailed analysis of the various parameters of the global people counting system market, including trends, opportunities, geographical segmentation, and competitive scenario, for the forecast period between 2017 and 2025.

The availability of easy set-up and low-cost solutions is stoking the growth of the global people counting system market. The snowballing demand for people counting solutions in the transport sector is also contributing to the overall revenue generation of the market. Rapid technological advancements and robust growth of the retail sector, particularly in emerging countries, are likely to provide a significant push to the market.

On the flip side, the expansion of the worldwide e-commerce industry and the growing popularity of online sales channel are challenging the growth of the brick and mortar commerce, which in turn is hampering the growth prospects of the market.

Geographically, Asia Pacific will account for a large chunk in the revenue pie of the global market. The rising number of shopping malls, retail stores, and supermarkets are prompting global participants to invest in the region. Besides this, favorable government initiatives are promoting the presence of foreign retailers in India, which is also leading to the widening pool of retail stores in Asia Pacific. Countries such as Hong Kong, China, Japan, India, Malaysia, and Singapore will be the sites of high growth rate throughout the forecast horizon.

Other developing regions such as Latin America and the Middle East and Africa are likely to witness similar growth conditions. The presence of infrastructure such as airports, train stations, and bus stations along with a substantial number of upcoming projects are boosting the adoption of people counting systems. The robust growth of the hospitality industry is also supporting the growth of the regions.

Questions & Answers

Q.

What is primarily driving the increased deployment of people counting systems?

A.

The growing number of supermarkets, shopping malls, and retail stores globally is triggering their deployment. Retailers need to monitor footfalls to remain competitive and compare stores effectively.

Q.

Which factors are contributing to the growth of the people counting system market?

A.

Easy setup and low-cost solutions are fueling market growth. Rapid technological advancements and strong retail sector expansion, especially in emerging countries, also provide a significant push.

Q.

What is posing a challenge to the growth of the people counting system market?

A.

The expansion of the global e-commerce industry and the rising popularity of online sales channels are challenging traditional brick and mortar retail. This in turn hampers the market's growth prospects.

Q.

Which geographical region is expected to contribute the most revenue to the global market?

A.

Asia Pacific is forecast to account for a large share of the global market's revenue. The increasing number of retail outlets and favorable government initiatives are attracting investment there.

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