Delsey Philippines flagship opens
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French luggage brand Delsey has opened its first flagship in the Philippines.
The Delsey Philippines store’s opening coincides with the brand’s 70th anniversary and marks another Asian market in a growing footprint in the region.
Located in Ayala, Glorietta 4, the store follows the global concept “Maison de Voyages” featuring French design features such as European tiles, Chen Karlson drop lights and moldings bearing a resemblance to the Louis XVI era.
“This new store concept is in line with Delsey’s global standing as the premier French luggage brand,” said Reginald de Vera, brand manager of Delsey. “We are very happy to set up more Delsey Maison de Voyage stores in the Philippines as these will transform the way Filipinos shop for luggage and other travel necessities.
“This is also a good venue for us to showcase our collections that are innovative, stylish and very French,” he said.
Questions & Answers
Q.Where is Delsey’s new flagship store in the Philippines located?
Where is Delsey’s new flagship store in the Philippines located?
The Delsey flagship store is located in Ayala, Glorietta 4. This marks their first flagship in the country.
Q.What is the design concept used for the new Delsey store?
What is the design concept used for the new Delsey store?
The store uses the global concept 'Maison de Voyages', incorporating French design features like European tiles, Chen Karlson drop lights, and moldings resembling the Louis XVI era.
Q.What is Delsey's strategy for the Philippines following this opening?
What is Delsey's strategy for the Philippines following this opening?
The brand intends to set up more 'Maison de Voyage' stores in the Philippines to change how people shop for luggage and travel necessities.
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