Deliveroo Hong Kong launches plan to feed the needy

Deliveroo has unveiled a new program allowing customers to round up payments for their orders to feed people in need.

Deliveroo will collect the donations made via its app to selected charities, starting with local NGO Feeding HK.

“One of the most challenging effects of Covid-19 has been a significant rise in demand from charitable food systems across Hong Kong,” said Deliveroo Hong Kong GM Brian Lo. “One of our imperative sustainable development goals at Deliveroo is ‘Zero Hunger,’ in line with the United Nations Sustainable Development Agenda, and so together with Feeding Hong Kong, we’re trying to make sure that no one in Hong Kong goes unfed.”

Feeding HK collects surplus stock from food companies, sorts and stores it, before redistributing it to multiple charities across the city.

The company’s support for Feeding HK expands beyond its cash contribution initiative. Until the end of this year, Deliveroo will contribute 100 hours of volunteering by its employees to help rescue and redistribute surplus food to help frontline charities across the city.

The company hopes to raise more than US$129,000 (HK$1 million) during the next six months from the app.

“Deliveroo is dedicated to being a positive member of the Hong Kong community, which includes making sure that the economically disadvantaged get the help they need,” said Lo.