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Deliveroo deepens investment into on-demand grocery segment with exclusive DON DON DONKI partnership

By Rajiv Menon
3 min read
deliveroo
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Deliveroo today announces its partnership with DON DON DONKI, marking the first-ever collaboration with on-demand delivery app in Hong Kong for the Japanese megastore. The exclusive partnership with Deliveroo will enable customers to access a variety of tasty snacks, ready-to-eat meals and daily essentials from DON DON DONKI, making virtual shopping simple and convenient as many people opt to stay home amidst rising COVID-19 case numbers.

The new partnership represents Deliveroo’s deepening penetration into the on-demand grocery segment. In October, Deliveroo launched its on-demand grocery offer, giving Hong Kong food lovers across the city easier access to supermarket and convenience store retailers such as Marks & Spencer and 7-Eleven.

Introducing DON DON DONKI on Deliveroo will connect Hong Kongers to a wide variety of exciting and essential items from Japan, starting today. DON DON DONKI to-door delivery will be available across multiple neighbourhoods in Hong Kong Island, Kowloon and the New Territories reaching approximately over 1.5mn customers; or customers can choose pick-up to shop online and skip the queue.

Via Deliveroo, customers can access some of their favourite DON DON DONKI household essentials, ready-made meals, supermarket staples and fresh produce.  With almost 300 items available to order on Deliveroo, customers can order a wide range of items including Japanese pears, grape shine muscat, wagyu beef, fresh sashimi and sushi, assorted cheese products, snacks and sweets, beverages such as sake and canned chūhai, as well as store beauty supplies, snacks for pets and home essentials.

Introducing DON DON DONKI on Deliveroo will connect Hong Kongers to a wide variety of exciting and essential items from Japan, starting today .

The boost to Deliveroo’s on-demand grocery offerings comes as consumers in Asia are eagerly embracing online shopping methods related to F&B. With the online grocery market in Asia expected to reach over US$295 billion by 2023, Deliveroo is making sure its offer to consumers meets changing demands, which is particularly important as consumer habits continue to evolve alongside COVID-19 restrictions.  With a fleet of over 7,000 riders in Hong Kong, Deliveroo is committed to delivering meals and essential grocery items in as little as 30 minutes, ensuring people have the food and other goods they need and want.

Brian Lo, General Manager, of Deliveroo Hong Kong said, “Deliveroo is committed to more investment in on-demand convenience, following the announcement of partnerships with 7-Eleven and Marks & Spencer earlier this year. Now, we are  incredibly excited to partner with DON DON DONKI exclusively to offer convenient delivery and pick-up access to the megastore’s amazing range of products. We are dedicated to staying on top of consumer trends and catering to what our customers want, so DON DON DONKI is an extremely relevant brand and partner to bring on board as we deepen our on-demand grocery sector penetration. The potential of eCommerce grocery services is significant, particularly in light of COVID-19, and we will continue to work with more large brands to help Hong Kongers conveniently access the products they want and need.”

Fast and convenient DON DON DONKI shopping

Skip the line and order online! As Deliveroo and DON DON DONKI kick off their partnership, starting from today, five DON DON DONKI stores located in key areas within Hong Kong will be ready for delivery. Customers can also choose going to any of the five stores to pick up to save time and skip the queue. In recognition of the partnership, Deliveroo is offering delicious deals to new and old Deliveroo customers. New customers can receive two $50 vouchers (T&C apply) when they sign up for Deliveroo, while long-standing customers can enjoy 15 percent off their first DONKI-on-Deliveroo purchase.  Additionally, customers can enjoy a special price for Deliveroo-exclusive Hotpot Combo in a limited co-branded thermal bag from 18 December (available on a first-come-first-served basis while stocks last).

DON DON DONKI is a beloved Japanese discount chain that first opened its doors in Hong Kong earlier last year. Operating 24/7 in most locations, the megastore offers an abundance of Japanese snacks, beauty items, lifestyle goods, cooked food – including special bento offerings – dry goods, fresh produce, and much more. DON DON DONKI can be accessed via the Deliveroo app to order instant soups, exclusive Japanese sodas, rice bowls and much more, bringing Japan to customers’ doorsteps in Hong Kong.

Questions & Answers

Q.

Which specific areas of Hong Kong will be covered by the DON DON DONKI delivery service?

A.

DON DON DONKI to-door delivery will be available across multiple neighbourhoods in Hong Kong Island, Kowloon, and the New Territories. This service aims to reach approximately over 1.5 million customers in these areas.

Q.

How many DON DON DONKI items are available to order through the Deliveroo app?

A.

Almost 300 items from DON DON DONKI are available to order on Deliveroo, ranging from fresh produce and ready-made meals to beauty supplies and snacks for pets.

Q.

What special offers are available for customers using the new DON DON DONKI Deliveroo service?

A.

New Deliveroo customers can receive two $50 vouchers when signing up, and long-standing customers get 15 percent off their first DONKI-on-Deliveroo purchase. A special-priced Hotpot Combo is also available from 18 December.

Q.

What is the expected growth for the online grocery market in Asia?

A.

The online grocery market in Asia is expected to reach over US$295 billion by 2023. Deliveroo is deepening its investment in this segment to meet evolving consumer demands.

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