Decathlon Singapore opens new outlet, revamps Kallang store
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Decathlon has completed two developments in Singapore: renovating the Decathlon Lab in Kallang and opening a new outlet at Lot One Shoppers’ Mall in the Northwest region.
The Singapore Lab now features a modern layout with immersive alcoves, offering customers a more interactive and personalised shopping experience. Its new design leads through different sports areas in a circular path, making it easier to find related products.
In addition, the store introduces digital solutions like a Safe Size digital foot scan, which uses 3D tech to help shoppers find their perfect shoe fit; the Zwift Cycling Turbo Challenge; and watersports testing zones for the Stand-Up Paddle and Kayak.
Meanwhile, the new Lot One outlet is Decathlon’s 11th click-and-collect outlet in the country and its first in the Northwest. It will offer a range of items, including hiking, fitness, running, and water sports gear.
The company plans to refresh all its experience stores with similar features over the next two years.
Questions & Answers
Q.What new digital solutions have been introduced at the revamped Kallang store?
What new digital solutions have been introduced at the revamped Kallang store?
The renovated Decathlon Lab in Kallang now includes a Safe Size digital foot scan for shoe fitting and the Zwift Cycling Turbo Challenge. It also offers watersports testing zones for stand-up paddle and kayak equipment.
Q.What is the significance of the new Lot One outlet for Decathlon in Singapore?
What is the significance of the new Lot One outlet for Decathlon in Singapore?
The Lot One outlet is Decathlon’s 11th click-and-collect location in Singapore. It marks the company's first presence in the Northwest region of the country, expanding its reach there.
Q.Are similar changes planned for other Decathlon stores in Singapore?
Are similar changes planned for other Decathlon stores in Singapore?
Yes, Decathlon intends to refresh all its existing experience stores with similar features to those seen in the Kallang Lab. This rollout is scheduled to take place over the next two years.
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