Fashion
Decathlon has completed two developments in Singapore: renovating the Decathlon Lab in Kallang and opening a new outlet at Lot One Shoppers’ Mall in the Northwest region.
The Singapore Lab now features a modern layout with immersive alcoves, offering customers a more interactive and personalised shopping experience. Its new design leads through different sports areas in a circular path, making it easier to find related products.
In addition, the store introduces digital solutions like a Safe Size digital foot scan, which uses 3D tech to help shoppers find their perfect shoe fit; the Zwift Cycling Turbo Challenge; and watersports testing zones for the Stand-Up Paddle and Kayak.
Meanwhile, the new Lot One outlet is Decathlon’s 11th click-and-collect outlet in the country and its first in the Northwest. It will offer a range of items, including hiking, fitness, running, and water sports gear.
The company plans to refresh all its experience stores with similar features over the next two years.
