Fashion
Decathlon Japan will open its first full-sized store next year as the French sporting goods retailer continues its rapid global expansion. The Decathlon Japan debut will come just a few months after the company opened its first store in South Korea.
The company has taken a careful, measured approach to Japan, launching a website in 2015 to build brand awareness and gauge consumer demand. A small test store popped up in Osaka last year, under the Decathlon Lab banner, offering a limited range.
The first full-sized Decathlon Japan store will be opened in the Hankyu Nishinomiya Gardens shopping mall, in the city of Nishinomiya, located between Kobe and Osaka. It will sell the company’s own house brands Domyos, Quechua and Kalenji, and provide space for consumers to test products before buying.
Data from BPI France shows Japan is the world’s second largest sport market after the US, and was worth US$12.6 billion last year.
