De Beers Inks Japan Retail Grading Deal
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The International Institute of Diamond Grading & Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO to provide it with polished grading reports.
The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in Japan, with the aim of boosting consumer confidence, IIDGR said last week. The reports will use De Beers’ “Ideal Optical Symmetry” technology, which provides a magnified image of a stone’s light performance. The companies plan to extend the program eventually to I-PRIMO’s stores in Taiwan, Hong Kong and Shanghai.
IIDGR has previously entered partnerships with Singapore’s Soo Keep Group, as well as Hong Kong-based retailer Luk Fook, with which it issues co-branded grading reports.
“Our ability to tailor bespoke solutions for our customers, backed by our innovative proprietary technologies, has been well-received and is supporting our growth in the region,” said IIDGR president Jonathan Kendall.
Questions & Answers
Q.Which specific grading technology will De Beers use for I-PRIMO's diamonds?
Which specific grading technology will De Beers use for I-PRIMO's diamonds?
The reports will utilise De Beers’ “Ideal Optical Symmetry” technology. This provides a magnified image illustrating a diamond's light performance, which aims to boost consumer confidence.
Q.What is the initial scope of this partnership within Japan?
What is the initial scope of this partnership within Japan?
Initially, the IIDGR will grade diamonds displayed in all 68 of I-PRIMO's stores located across Japan. This collaboration is designed to enhance consumer trust in the jewellery on offer.
Q.Are there plans to expand this grading program beyond Japan?
Are there plans to expand this grading program beyond Japan?
Yes, the companies intend to eventually extend the program to I-PRIMO’s retail outlets in Taiwan, Hong Kong, and Shanghai. This indicates a broader regional strategy for the partnership.
Q.Has IIDGR established similar partnerships with other Asian retailers?
Has IIDGR established similar partnerships with other Asian retailers?
IIDGR has previously partnered with Singapore’s Soo Keep Group. Also, it has a collaboration with Hong Kong-based retailer Luk Fook, for which it issues co-branded grading reports.
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