Skip to content
Food

DBE Gurney to open Harumi fried chicken brand quick service restaurants in Thailand

By Sarah ChenMalaysia
1 min read
harumi
harumi
In this article (5)

D.B.E. Gurney Resources Bhd’s subsidiary, D.B.E. Poultry Sdn Bhd (DBEP) has on May 23, 2018 entered into a joint venture agreement with Farmmesh Foods Co LTD (FFCL) to open and jointly operate Quick Service Restaurant operations with Harumi™ fried chicken brand concept in Thailand.

The deal is following a Memorandum of Understanding signed between the parties on March 8, 2018.

DBEP will hold a 30% interest in Super Harumi Thailand, while FFCL will take the remaining 70%. DBEP will inject an initial capital of RM37,000 into the joint venture, along with providing training and the running of the business.

DBE Gurney said the JV business will enable it to expand its retailing business through HARUMi products and allow it to expand to Thailand following its early expansion into Taiwan, in addition to the existing outlets in Malaysia.

The stock trading half a sen lower at three sen with some 1.3 million shares changing hands.

Questions & Answers

Q.

What percentage of the new joint venture will DBEP own?

A.

DBEP will hold a 30% interest in Super Harumi Thailand. FFCL will take the remaining 70% share of the quick service restaurant operations in Thailand.

Q.

How much initial capital is DBEP investing in the joint venture?

A.

DBEP will inject an initial capital of RM37,000 into the joint venture. It will also provide training and assist with running the business.

Q.

What is the primary reason for DBE Gurney entering this joint venture?

A.

The joint venture allows DBE Gurney to expand its retailing business through HARUMi products. It also facilitates expansion into Thailand, following earlier growth in Taiwan and existing Malaysian outlets.

Q.

When did DBEP and FFCL formally sign the joint venture agreement?

A.

DBEP and FFCL signed the joint venture agreement on May 23, 2018. This formal agreement followed a Memorandum of Understanding signed between the parties on March 8, 2018.

Reader pulse

Is DBE Gurney's Thailand QSR expansion a smart move?

16,024 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready