Davidoff Hong Kong opens cigar flagship

Swiss tobacco brand Davidoff has launched its Hong Kong flagship in luxury retail complex The Landmark.

The 580sqft outlet significantly enlarges the brand’s previous space in the mall by more than half its size. The original outlet was the brand’s third best-selling cigar outlet internationally, accounting for more than 25 percent of the brand’s Asian sales.

“We are delighted to relocate our new flagship store in Hong Kong,” said Davidoff Asia MD Laurent de Rougemont. “The challenge in designing this unique cigar shop was to preserve the company’s history but to continue our mission to delight and surprise our customers worldwide by delivering unique brands and unrivaled retail experiences.”

“This enlarged new flagship store continues the Davidoff legacy of an inspiring place where aficionados can find exceptionally crafted Discovery Series cigars from different regions, as well as the complex tasting profile of Winston Churchill Collection,” said Davidoff Hong Kong regional manager and store manager Charles Lim.