David Beckham launches eyewear line with Safilo
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Football legend David Beckham has launched his own eyewear collection, Eyewear by David Beckham, in partnership with Safilo Group.
Made in Italy, the collection features both optical frames and sunglasses with clean, modern silhouettes and a focus on “timeless” frame styles. His collection has been described by critics as “contemporary with traditional craftsmanship.”
Last year, Safilo Group and David Beckham signed a global 10-year agreement to license for sunglasses and prescription glasses.
“Safilo has a long history of creating high-quality eyewear brands. I wear sunglasses all the time and this is a category that I love,” said Beckham. “So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do.”
Eyewear by David Beckham’s Spring/Summer 2020 Collection will be available to buy at selected retailers from March.
Questions & Answers
Q.What types of eyewear are included in David Beckham's new collection?
What types of eyewear are included in David Beckham's new collection?
The collection, Eyewear by David Beckham, features both optical frames and sunglasses. It offers clean, modern silhouettes focusing on timeless frame styles, combining contemporary design with traditional craftsmanship from Italy.
Q.When will the new eyewear collection be available for purchase?
When will the new eyewear collection be available for purchase?
The Eyewear by David Beckham Spring/Summer 2020 Collection is scheduled to be available from March. It will be sold at selected retailers, following its official launch with Safilo Group.
Q.How long is the agreement between David Beckham and Safilo Group for this eyewear line?
How long is the agreement between David Beckham and Safilo Group for this eyewear line?
Safilo Group and David Beckham signed a global agreement last year for a 10-year licence. This partnership covers both sunglasses and prescription glasses, reflecting Beckham's personal interest in eyewear.
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