David Beckham film heads Biotherm Homme campaign
In this article (4)
A David Beckham film is spearheading a campaign to promote Biotherm Homme’s Force Supreme skincare range.
Celebrating the sportsman’s life story, a video documentary Force Supreme: The Story of My Life was put together by Swedish director Johan Renck, known for his music videos and commercials.
In his 40s, Beckham is still a fashion and grooming icon, and in the skincare movie he tells how his life is still evolving.
He says he uses Force Supreme serum to improve his skin, and says the range’s new Life Essence “is really a booster in the morning”.
French luxury skincare brand Biotherm launched Biotherm Homme in 1985 and offers more than 80 products for different skin types and concerns. Biotherm Homme is a brand in the L’Oreal Luxe portfolio.
Questions & Answers
Q.What is the primary purpose of the David Beckham film mentioned in the article?
What is the primary purpose of the David Beckham film mentioned in the article?
The film is spearheading a campaign to promote Biotherm Homme’s Force Supreme skincare range. It celebrates David Beckham’s life story and features him discussing how his life is still evolving, while endorsing the products.
Q.Who directed the documentary 'Force Supreme: The Story of My Life'?
Who directed the documentary 'Force Supreme: The Story of My Life'?
Swedish director Johan Renck, known for his music videos and commercials, put together the video documentary. It is part of the promotional campaign for Biotherm Homme’s Force Supreme skincare range.
Q.When did Biotherm Homme first launch its product line?
When did Biotherm Homme first launch its product line?
Biotherm Homme was launched by the French luxury skincare brand Biotherm in 1985. It currently offers more than 80 products tailored for different skin types and concerns within the L’Oreal Luxe portfolio.
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