Davao gains first Globe Telecom Gen3 store
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Globe Telecom has opened its first Gen3 store for Davao City, at Gaisano Mall of Davao.
It is described as “a new retail experience” by Irra Zarina Escandor, who owns GMI Global Ventures, the first Gen3 store owner in Davao City.
Gmall Globe Gen3 store retail manager Ace Cabana says customers will experience lifestyle vignettes designed to catch attention. There will not be any queues as a tablet will be used to help customers.
Cabana says the topography of the store is reconfigurable and interactive. Globe products and services will be showcased within different zones featuring video-on-demand providers, music providers, plan packages and gadgets.
Designed by Tim Kobe, founder/CEO of Eight and designer of Apple Stores and Nike pop-ups, the Gen3 stores were first launched simultaneously in Mindanao’s Limketkai Mall in Cagayan de Oro City, and at SM North Edsa in Quezon City.
Questions & Answers
Q.Who is responsible for the design of the new Gen3 stores?
Who is responsible for the design of the new Gen3 stores?
The Gen3 stores were designed by Tim Kobe, founder and CEO of Eight. He is also known for his work designing Apple Stores and Nike pop-ups, bringing a distinct retail experience to Globe Telecom.
Q.What is unique about the store's layout and customer service approach?
What is unique about the store's layout and customer service approach?
The store's layout is reconfigurable and interactive, featuring lifestyle vignettes to attract customers. Customers will use a tablet to be served, which is intended to eliminate traditional queuing and streamline the service process.
Q.Where were the first Gen3 stores launched before the Davao branch opened?
Where were the first Gen3 stores launched before the Davao branch opened?
The initial Gen3 stores were simultaneously launched in Mindanao at Limketkai Mall in Cagayan de Oro City. Another flagship store also opened at SM North Edsa in Quezon City, preceding the Davao opening.
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