Data marketing for Philippines 7-Eleven
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Philippines Seven Corporation (7-Eleven) has engaged Big Data For Humans to develop and support its customer marketing.
The customer-insights company will use automated data science to enhance campaigns across the retailer’s 2000-store network.
Founded in Scotland three years ago, Big Data for Humans launched its Asia Pacific office in Singapore last year as part of its expansion into the Asian market, where clients include Air Asia. Internationally, its clients include Selfridges, Tesco and Swiss department store Jelmoli.
“We want to generate more customer insights from our data stream and use these effectively to improve our marketing,” says Philippine Seven Corporation president Victor Paterno.
Big Data For Humans offers the Customer Graph, a platform that empowers business users at all levels to use automated customer insights to power their marketing. The company was founded by a group of retailers and has a 40-strong team across its offices in Glasgow, London and Singapore.
Questions & Answers
Q.What specific services will Big Data For Humans provide for Philippines 7-Eleven?
What specific services will Big Data For Humans provide for Philippines 7-Eleven?
Big Data For Humans will develop and support customer marketing for Philippines 7-Eleven. They will use automated data science to enhance marketing campaigns across the retailer's 2000-store network.
Q.Why did Philippines 7-Eleven choose to partner with Big Data For Humans?
Why did Philippines 7-Eleven choose to partner with Big Data For Humans?
Victor Paterno, president of Philippine Seven Corporation, stated they want to generate more customer insights from their data stream. The aim is to use these insights effectively to improve their marketing efforts.
Q.Which other notable clients does Big Data For Humans work with internationally and in Asia Pacific?
Which other notable clients does Big Data For Humans work with internationally and in Asia Pacific?
Internationally, Big Data For Humans works with Selfridges, Tesco, and Jelmoli. In the Asia Pacific region, their clients include Air Asia, following the launch of their Singapore office last year.
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