Data marketing for Philippines 7-Eleven

Jul 18, 2017Updated Jun 4, 20251 min read

Philippines Seven Corporation (7-Eleven) has engaged Big Data For Humans to develop and support its customer marketing.

The customer-insights company will use automated data science to enhance campaigns across the retailer’s 2000-store network.

Founded in Scotland three years ago, Big Data for Humans launched its Asia Pacific office in Singapore last year as part of its expansion into the Asian market, where clients include Air Asia. Internationally, its clients include Selfridges, Tesco and Swiss department store Jelmoli.

“We want to generate more customer insights from our data stream and use these effectively to improve our marketing,” says Philippine Seven Corporation president Victor Paterno.

Big Data For Humans offers the Customer Graph, a platform that empowers business users at all levels to use automated customer insights to power their marketing. The company was founded by a group of retailers and has a 40-strong team across its offices in Glasgow, London and Singapore.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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