Data marketing for Philippines 7-Eleven

Philippines Seven Corporation (7-Eleven) has engaged Big Data For Humans to develop and support its customer marketing.

The customer-insights company will use automated data science to enhance campaigns across the retailer’s 2000-store network.

Founded in Scotland three years ago, Big Data for Humans launched its Asia Pacific office in Singapore last year as part of its expansion into the Asian market, where clients include Air Asia. Internationally, its clients include Selfridges, Tesco and Swiss department store Jelmoli.

“We want to generate more customer insights from our data stream and use these effectively to improve our marketing,” says Philippine Seven Corporation president Victor Paterno.

Big Data For Humans offers the Customer Graph, a platform that empowers business users at all levels to use automated customer insights to power their marketing. The company was founded by a group of retailers and has a 40-strong team across its offices in Glasgow, London and Singapore.