Daraz targets frontier Asian markets
In this article (5)
Online retailer Daraz is investing $56 million into creating beachheads on so-called ‘frontier markets’ in Asia: Myanmar, Pakistan and Bangladesh.
Daraz is the leader in online retail in all three markets, selling apparel, accessories, shoes and beauty products for men and women, as well as a wide variety of electronics and general merchandise.
The company is part of the Rocket Internet group which also owns Zalora and Foodpanda.
It is planning a ‘mega sale’ on November 27, something like Amazon’s Black Friday in the US, offering a slew of special deals in the three Asian nations.
Bangladesh, where it is putting most of its focus currently, will get the majority of the marketing spend, where it is partnering with local apparel brands such as Bata, Yellow and Ecstasy, as well as tech partners.
Daraz Bangladesh chairman Sumeet Singh says the local site is attracting around 2 million visitors a month.
Questions & Answers
Q.Which specific Asian countries are included in Daraz's 'frontier markets' investment?
Which specific Asian countries are included in Daraz's 'frontier markets' investment?
Daraz is focusing its investment on three countries within Asia. These markets are Myanmar, Pakistan, and Bangladesh, where it aims to establish a strong presence in online retail operations.
Q.What type of products does Daraz primarily sell in these frontier markets?
What type of products does Daraz primarily sell in these frontier markets?
Daraz offers a diverse range of products to its customers in these markets. It sells apparel, accessories, shoes, beauty products for both men and women, alongside a variety of electronics and general merchandise items.
Q.Which country is Daraz currently prioritising for its marketing efforts?
Which country is Daraz currently prioritising for its marketing efforts?
Bangladesh is currently receiving the majority of Daraz's marketing expenditure. The company is putting most of its focus on this specific market, including partnerships with local brands and tech companies.
Q.What is Daraz's connection to Rocket Internet?
What is Daraz's connection to Rocket Internet?
Daraz is identified as being a part of the Rocket Internet group. This group also owns other notable online businesses such as Zalora and Foodpanda, indicating a broader corporate structure.
Reader pulse
Is Daraz's frontier market investment strategy sound?
15,929 votes so far