Danish plus-size brand Carmakoma merges with Only
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Danish plus-size brand Carmakoma has been amalgamated into the Only fashion brand, paving the way for further international expansion.
Carmakoma was founded nine years ago and had recently expanded into other European countries, says co-founder and former director Heidie Lykke.
“After having established ourselves on several international markets we were challenged on ways of financing our continuous development,” explaining the merger.
Finn Poulsen, director of Only, said his company sees huge potential in the fashion segment.
“There is a great demand for plus-size fashion that follows the absolute newest trends at strong prices and in a good quality. These are demands that match the Only concept.”
The brand will now be named Only Carmakoma and its first collection will be launched in January 2018.
“We expect that Only Carmakoma will in three years be able to account for 10 per cent of the total turnover of Only,” said Poulsen.
Questions & Answers
Q.Why did Carmakoma decide to merge with Only?
Why did Carmakoma decide to merge with Only?
Carmakoma chose to merge because it faced challenges in financing its ongoing development after establishing itself in several international markets. This merger provides a solution for their continuous growth.
Q.What is the new brand name for Carmakoma following the merger?
What is the new brand name for Carmakoma following the merger?
Following the merger, the brand will now be known as Only Carmakoma. Its first collection under this new name is scheduled to be launched in January 2018.
Q.What potential does Only see in the plus-size fashion segment?
What potential does Only see in the plus-size fashion segment?
Only sees significant potential due to a high demand for plus-size fashion that incorporates the newest trends, offers strong prices, and maintains good quality. These demands align with Only's existing brand concept.
Q.What are the financial expectations for Only Carmakoma?
What are the financial expectations for Only Carmakoma?
Only expects that Only Carmakoma will contribute significantly to the company's finances. Within three years, it is projected to account for 10 per cent of Only's total turnover.
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