Daniel Wellington Expands Across Hong Kong

The campaign release comes hand in hand with four new watches launched under the brand’s newest Classic Collection named Classic Petite. Available in the signature rose gold and silver, they are inherently Daniel Wellington , the quintessence of classic sophistication and timeless design, intended to match any occasion and outfit. Thin, refined and perfectly round, the Classic Petite 32mm watch is the ideal staple especially for females.

Inspired by an intriguing gentleman with impeccable style who caught Founder Filip

Tysander’s eye on a trip across the globe back in 2011, Daniel Wellington watches are known and loved worldwide for their classic, minimalist design and interchangeable straps. Carried in all major cities worldwide, the company has firmly established itself as one of the most beloved watch brands in the industry, which is not traditionally known for being active on social media. Having started the brand with a no-traditional-advertising rule, Daniel Wellington is proof that carefully planned online content truly is the best brand catalyst. With over 2.9 million followers and over 1 million uses of the hashtag #danielwellington, their combined strategy of influencer activity and user generated content has clearly paid off and changed the watch industry forever. 

The brand celebrated the campaign kick-off at a pop-up event at LCX, Harbour City, with celebrity Cantopop singers Fiona Sit and Pakho Chau taking centre-stage alongside the anticipated global icons campaign and coveted new watches. In line with the way the brand rose to fame, many of Asia’s top social influencers were invited to participate in the pop up event. The store will remain open to the public until Sunday, March 19 ^th .