Dairy Queen signs to expand into South Korea

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US fast-food restaurant company International Dairy Queen (IDQ) has signed a multi-unit development agreement to expand into Korea.
It plans to open 50 DQ Grill & Chill locations within the next five years in conjunction with privately held M2G USA Investment, which has a diversified business portfolio including restaurants, hotels, public storage, household appliance manufacturing, shoes and global real estate. M2G USA Investment is also a partner for Taco Bell restaurants in Korea and the US.
IDQ president/CEO John Gainor says the brand is continuing to expand into new markets internationally. In Korea its outlets will serve a full range of food options, including its signature GrillBurgers, chicken-strip baskets, chicken sandwiches, salads and sandwiches.
Korea’s DQ Grill & Chill restaurants will also feature the full menu of DQ treats, including the signature Blizzard Treats, MooLatte frozen coffee-flavoured beverages, soft-serve cones, sundaes and cakes.
The DQ system has more than 6700 locations, more than 2200 of them outside the US. IDQ is a subsidiary of Berkshire Hathaway, led by investor Warren Buffett.
Questions & Answers
Q.How many new Dairy Queen locations are planned for South Korea and over what timeframe?
How many new Dairy Queen locations are planned for South Korea and over what timeframe?
International Dairy Queen plans to open 50 DQ Grill & Chill locations in South Korea. This expansion is scheduled to occur within the next five years.
Q.What is the relationship between M2G USA Investment and the new Dairy Queen expansion?
What is the relationship between M2G USA Investment and the new Dairy Queen expansion?
M2G USA Investment has signed a multi-unit development agreement with IDQ to facilitate the expansion. They will be the local partner for the new DQ Grill & Chill locations.
Q.What kind of food and treat items will be available at the new Korean Dairy Queen restaurants?
What kind of food and treat items will be available at the new Korean Dairy Queen restaurants?
The Korean outlets will offer GrillBurgers, chicken-strip baskets, chicken sandwiches, salads, and sandwiches. They will also feature Blizzard Treats, MooLatte beverages, soft-serve cones, sundaes, and cakes.
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