Daimler Trucks on track to record sales of 465,000 units in 2017
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Daimler Trucks has increased its worldwide deliveries in the first 11 months of 2017 by 12 percent year on year to 422,500 units, despite the continuation of disparate market conditions. Until the end of November, more trucks were delivered than in the whole of last year. In full-year 2016, the Daimler truck division sold approximately 415,100 vehicles of the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands worldwide.
On the basis of initial December data, Daimler Trucks assumes that it will end the full year with unit sales in the magnitude of 465,000 vehicles (2016: 415,100). The final sales figures will be available at Daimler’s annual press conference on February 1, 2018.
“For full-year 2017, we at Daimler Trucks anticipate unit sales in the magnitude of 465,000 trucks – significantly more than in the previous year and significantly more than we expected at the beginning of the year. This is only possible with leading products and an excellent international team – especially with an ongoing situation of weak tailwinds from our markets. I thank all our employees for their outstanding efforts,” stated Martin Daum, Member of the Board of Management of Daimler AG, responsible for Trucks & Buses. “In everything that we do, our focus is on our customers. In order to offer them the best products and solutions, we work continuously on innovations. We used the year 2017 to work hard on efficient, electric, automated and connected trucks.”
North America key growth driver
The significant growth in unit sales achieved by Daimler Trucks was driven by the positive sales development in the NAFTA region, especially in the second half of the year. Sales rose by 12 percent to 150,600 units (2016: 134,200).
With a market share of 39.2 percent in weight classes 6 to 8 (2016: 40.0 percent), Daimler Trucks says it continued to be the undisputed market leader for medium- and heavy-duty trucks in North America by a clear margin. A key growth driver in the North American market is the new Freightliner Cascadia, which has been produced since early 2017 with an integrated Detroit powertrain and sets standards in terms of fuel efficiency, safety and connectivity. Also in the fourth quarter, Daimler Trucks recorded a significantly higher number of orders received in the NAFTA region than in the prior-year period.
“Mercedes-Benz is the best-selling brand also in Germany, with a market share of 36.6 percent (2016: 37.2 percent) and deliveries of 28,000 vehicles (2016: 27,600).”
Uptick in Europe and Latin America – growth in Brazil again
Daimler Trucks increased its sales also in the EU30 region (European Union, Switzerland and Norway) by three percent to 73,600 units in the months of January through November (2016: 71,100). Mercedes-Benz maintained its market leadership in the segment of medium- and heavy-duty trucks with 21.0 percent (2016: 20.7 percent). Mercedes-Benz is the best-selling brand also in Germany, with a market share of 36.6 percent (2016: 37.2 percent) and deliveries of 28,000 vehicles (2016: 27,600).
Since March 2017, Mercedes-Benz trucks feature the new Truck Data Center. This standardised connectivity module is fitted across the Daimler Trucks brands: in the Mercedes-Benz Actros, Arocs, Antos and Atego as well as in the new Freightliner Cascadia and the new Fuso SuperGreat. The Truck Data Center forms the basis for existing connectivity solutions from Daimler Trucks such as the telematics systems of Fleetboard, Truckonnect and Detroit Connect. However, it also allows new digital services such as the Mercedes-Benz Uptime service product. This intelligent linking up of trucks, Mercedes-Benz Service and customers can reduce off-road times.
Questions & Answers
Q.Which region was the primary driver for Daimler Trucks' sales growth in 2017?
Which region was the primary driver for Daimler Trucks' sales growth in 2017?
The significant growth in unit sales was mainly driven by the positive sales development in the NAFTA region, particularly in the second half of 2017. Sales there rose by 12 percent to 150,600 units.
Q.What was Daimler Trucks' anticipated total unit sales for the full year 2017?
What was Daimler Trucks' anticipated total unit sales for the full year 2017?
Daimler Trucks anticipated ending the full year 2017 with unit sales in the magnitude of 465,000 vehicles. This is significantly more than the 415,100 units sold in the previous year.
Q.When will Daimler's final sales figures for 2017 be released?
When will Daimler's final sales figures for 2017 be released?
The final sales figures for 2017 will be made available at Daimler’s annual press conference. This event is scheduled to take place on February 1, 2018.
Q.Which new product contributed to the growth in the North American market?
Which new product contributed to the growth in the North American market?
A key growth driver in the North American market was the new Freightliner Cascadia. It has been produced since early 2017 with an integrated Detroit powertrain, focusing on fuel efficiency, safety, and connectivity.
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