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Daimler Aims To Double Sales Of Mercedes-Benz’s Maybach Vehicles

By Sarah Chen
1 min read
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German luxury carmaker Daimler on Thursday said it plans to double sales of its Maybach-branded Mercedes-Benz vehicles, after selling 12,000 vehicles last year.

Daimler unveiled its new flagship vehicle, which is based on a Mercedes-Benz S-Class limousine, and which retails starting at $173,000 but can quickly add up to more than $250,000 once options like $3,200 silver champagne flutes are added.

Daimler plans to make a range of Maybach models, including fully electric variants, Chief Executive Ola Kaellenius said during a virtual presentation of the car.

Questions & Answers

Q.

What was the sales volume for Maybach vehicles last year?

A.

Daimler reported selling 12,000 Maybach-branded Mercedes-Benz vehicles last year. This figure is the baseline from which the company aims to double its sales in the future.

Q.

What is the starting price of the new flagship Maybach vehicle?

A.

The new flagship Maybach vehicle retails starting at $173,000. However, its price can exceed $250,000 once optional extras are added, such as the $3,200 silver champagne flutes.

Q.

What types of Maybach models does Daimler plan to offer in the future?

A.

Daimler intends to produce a range of Maybach models, which will include fully electric variants. This strategy was mentioned by Chief Executive Ola Kaellenius during the virtual presentation of the car.

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