CSL to offer free unlimited data for Pokemon GO
In this article (5)
Hong Kong’s CSL aims to take advantage of the global buzz around the augmented reality game Pokemon GO by offering free unlimited mobile data for the app as a promotional exercise.
Once the game launches in Hong Kong, customers of both the CSL and 1O1O mobile brands will be able to use the game without incurring data charges.
The offer appears to be an attempt to attract or retain customers from the younger segment. In line with this, the offer is applicable to CSL’s student plans, which are tailored for users aged between 11 and 17.
Mobile customers in Hong Kong will also be able to use the Tap & Go mobile payment service to purchase Pokecoins from Google Play and the Apple App Store.
“As the leading mobile operator in Hong Kong, we foresee that Pokemon GO popularity would take off once this new sensation is launched in Hong Kong,” CSL chief marketing officer Bruce Lam commented.
“ And we are making this offer available so our customers can play the game for hours on end without having to worry about mobile data consumption.”
Questions & Answers
Q.Which CSL customers can access the free unlimited data offer for Pokemon GO?
Which CSL customers can access the free unlimited data offer for Pokemon GO?
The offer is available to customers of both the CSL and 1O1O mobile brands in Hong Kong. It is also applicable to CSL’s student plans, which are designed for users aged between 11 and 17.
Q.What is the purpose of CSL offering free unlimited data for Pokemon GO?
What is the purpose of CSL offering free unlimited data for Pokemon GO?
CSL aims to capitalise on the game's popularity and attract or retain customers, particularly from the younger segment. They foresee the game being very popular once it launches in Hong Kong.
Q.When will customers be able to use the free data offer?
When will customers be able to use the free data offer?
Customers will be able to use the free unlimited data offer once the augmented reality game Pokemon GO officially launches in Hong Kong. The article does not specify a date for the launch.
Q.How can mobile customers in Hong Kong purchase Pokecoins?
How can mobile customers in Hong Kong purchase Pokecoins?
Mobile customers in Hong Kong will be able to purchase Pokecoins from Google Play and the Apple App Store. They can use the Tap & Go mobile payment service to complete these purchases.
Reader pulse
Will this strategy attract new customers?
21,315 votes so far