Crumpler plans expansion into Mainland China, Taiwan
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Australian bag brand Crumpler has added distributors in Taiwan and Mainland China as it looks to expand sales in greater Asia and open new stores there. Crumpler CEO Adam Wilkinson says the region is the brand’s fastest-growing market outside Australia, so increasing its distributor network and retailer presence in Mainland China and Taiwan is “vital for us to meet the demands of current and new customers”.
Sea to Summit has been appointed in Mainland China and HWA Yao Trading in Taiwan.
Crumpler Asia now has five distributors in six Asian countries and at least six stores.
“A lot of Chinese consumers are already fans of the Crumpler brand and with our middle-class rapidly growing, now is the time to re-introduce Crumpler’s premium travel, lifestyle and work bags and accessories to a wider market, with a particular focus on department stores and shopping malls,” said Barry Lin, sales director at Sea to Summit China.
“Quality is our primary focus when aligning with a new brand which makes Crumpler a natural fit for HWA Yao. The retail market is evolving in Taiwan hence we’re excited to bring
the reputable bagware brand into the market. We forecast it will be a successful ongoing partnership”, said Vincent Kao, CEO.
Founded in Melbourne in 1995, Crumpler was created to address the needs of bicycle couriers looking for good-looking and cleverly designed messenger bags. The company has since expanded its range to include backpacks and a broad range of carrier solutions.
Crumpler has a retail and online presence in Australia, the US and Asia, with more than 27 storefronts and distribution across 35 key department store and online retailers worldwide.
Questions & Answers
Q.Why is Crumpler focusing on Mainland China and Taiwan for its expansion?
Why is Crumpler focusing on Mainland China and Taiwan for its expansion?
The region is Crumpler's fastest-growing market outside Australia, and increasing its presence there is vital to meet the demands of existing and new customers. A large number of Chinese consumers are already fans of the brand.
Q.What is the primary retail strategy for Crumpler's expansion in Mainland China?
What is the primary retail strategy for Crumpler's expansion in Mainland China?
The strategy involves re-introducing Crumpler's bags and accessories to a wider market, with a particular focus on department stores and shopping malls. This targets a rapidly growing middle-class consumer base.
Q.How many distributors does Crumpler now have in Asia?
How many distributors does Crumpler now have in Asia?
Crumpler Asia now has five distributors across six Asian countries. Two new distributors, Sea to Summit and HWA Yao Trading, have recently been appointed for Mainland China and Taiwan respectively.
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