Croatian Beer Now Available for Purchase in Korea

1 min readUpdated May 20, 2025Dec 20, 20167:07 AM

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Korean’s can now have a taste of Croatia under the market slogan, “Croatian beer froths up in the Korean market,” as from last week in South Korea, Croatia’s very own Ožujsko beer can be purchased.

The liquor importer CKB will be pushing out 4 kinds of Ožujsko to the Korean market, of which two will be lagers and two will be the sweet fruit-flavors (Radler lemon and grapefruit). The lager-style Ožujsko has 5% alcohol content and the fruit-flavored types hold only 2%, assures the Korean portal.

“Ožujsko is the top-selling beer in the European country, with a 40% market share,” said the statement by CKB, the liquor importer of Ožujsko in Korea.

You can now find the popular Croatian Ožujsko available in all major retail chains in South Korea, and a 330-milliliter bottle will cost 2,300 won (around 14 kuna), while a 550-milliliter can will cost 2,500 won (around 15 kuna) at big malls across the country.

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What this means

This targeted market entry by CKB, bringing Croatia's top-selling Ožujsko beer to South Korea, is a shrewd move to tap into a diversifying palate. With two lagers and two fruit-flavoured radlers, Ožujsko directly competes with both mass-market and niche imported beverages. While New Zealand's Odi entered Australia via direct sales, Ožujsko's immediate presence in all major retail chains suggests confidence and uses established distribution channels. The pricing, at 2,300 won for a 330ml bottle, positions it competitively against other premium imports, potentially pressuring local brands and smaller international players. Success hinges on sustained marketing by CKB; watch for expansion beyond initial major retail chain availability.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

Which company is responsible for importing Ožujsko beer into South Korea?

The liquor importer CKB is bringing Ožujsko beer to the Korean market. They will be distributing four different types of the Croatian beer, including two lagers and two sweet fruit-flavoured options, to major retail chains.

What is the alcohol content of the different Ožujsko beer types being sold in Korea?

The lager-style Ožujsko beer has an alcohol content of 5%. The fruit-flavoured types, specifically Radler lemon and grapefruit, have a lower alcohol content of 2%, according to information from the Korean portal.

How much will a 330-millilitre bottle of Ožujsko beer cost in South Korea?

A 330-millilitre bottle of Ožujsko beer will cost 2,300 won in South Korea, which is approximately 14 kuna. For a larger 550-millilitre can, the price will be 2,500 won, or about 15 kuna, at major retail chains.

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