Creyate eyes Singapore after Japanese success

Indian custom-clothing brand Creyate plans to open stores in Singapore, the US, UK and Dubai after a successful foray into Japan.

Owned by Arvind Internet, the company recently opened its first luxury store in the Indian city of Bengaluru and is considering ramping up its expansion through a franchise model. It has 13 stores operating in its home market already.

Described as an emerging brand, Creyate customises apparel products to people who buy online or in-store. Online, they can submit measurements and select designs in advance of picking up the products in store – or having them delivered.

In Japan,Creyate already has 50 stores-in-stores specialising in denim.

Arvind Internet COO Tejinder Singh told reporters the company wants to double its retail network within 18 months.

“With our omni-channel approach, we may cap it at two stores per city, so we are looking to explore Tier-II cities, as well. It is an inventory-light model, which suits the all stakeholders at a macro level,” said Singh.