Creyate eyes Singapore after Japanese success
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Indian custom-clothing brand Creyate plans to open stores in Singapore, the US, UK and Dubai after a successful foray into Japan.
Owned by Arvind Internet, the company recently opened its first luxury store in the Indian city of Bengaluru and is considering ramping up its expansion through a franchise model. It has 13 stores operating in its home market already.
Described as an emerging brand, Creyate customises apparel products to people who buy online or in-store. Online, they can submit measurements and select designs in advance of picking up the products in store – or having them delivered.
In Japan,Creyate already has 50 stores-in-stores specialising in denim.
Arvind Internet COO Tejinder Singh told reporters the company wants to double its retail network within 18 months.
“With our omni-channel approach, we may cap it at two stores per city, so we are looking to explore Tier-II cities, as well. It is an inventory-light model, which suits the all stakeholders at a macro level,” said Singh.
Questions & Answers
Q.How many Creyate stores are currently operating in its home market?
How many Creyate stores are currently operating in its home market?
Creyate currently has 13 stores operating in its home market, India. These stores are distinct from the successful foray into Japan and the recently opened luxury store in Bengaluru.
Q.What is Creyate's strategy for expanding its retail network?
What is Creyate's strategy for expanding its retail network?
Creyate plans to double its retail network within 18 months, potentially capping at two stores per city. They are also considering exploring Tier-II cities and using a franchise model for expansion.
Q.How does Creyate's omni-channel approach work for customers?
How does Creyate's omni-channel approach work for customers?
Customers can submit measurements and select designs online before picking up their customised products in-store or having them delivered. This flexible approach combines online and physical shopping experiences for apparel.
Q.Which international markets is Creyate planning to enter after its success in Japan?
Which international markets is Creyate planning to enter after its success in Japan?
Following its successful venture in Japan, Creyate plans to open stores in Singapore, the US, the UK, and Dubai. These are key markets identified for future international expansion.
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