Coupang opens Korea’s largest puzzle store

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E-commerce platform Coupang has opened what it claims is Korea’s largest toy store.
While the store specialises in puzzles, it features a catalogue of some 95,000 toys including jigsaw puzzles, 3D puzzles, cast metal puzzles, cubes and fidget toys.

Coupang already offers a broad range of products at affordable prices through its specialty stores, including organic foods, men’s grooming products, health supplements and children’s books.
Coupang’s head of baby, Lee Byeong-hee said that puzzles have become a popular hobby for all ages.
“We created the puzzle store to offer a range of products from Korean and overseas brands at low prices.”
Key items on sales include Smart Study’s Pinkfong Puzzle Bag, Haksan Publishings One Piece Jigsaw Puzzle, palm-sized ALB Neo Cube Magnet Blocks and the CubicFun L174H 3D Neuschwanstein Castle with LED lights.
Coupang marked the grand opening with special discounts of up to 30 per cent on some 10,000 Rocket Delivery puzzles.
Questions & Answers
Q.What types of puzzles are available in Coupang's new store?
What types of puzzles are available in Coupang's new store?
The store offers a variety of puzzles, including jigsaw puzzles, 3D puzzles, and cast metal puzzles. It also stocks cubes and fidget toys, with specific items like the Pinkfong Puzzle Bag and the CubicFun 3D Neuschwanstein Castle mentioned.
Q.What is the total number of toy products listed in the store's catalogue?
What is the total number of toy products listed in the store's catalogue?
The store's catalogue features approximately 95,000 toy products. While specialising in puzzles, this broader range includes various toys beyond just the puzzle categories, making it a comprehensive offering for consumers.
Q.What other specialty stores does Coupang operate?
What other specialty stores does Coupang operate?
Coupang already offers specialty stores that focus on specific product categories. These include organic foods, men’s grooming products, health supplements, and children’s books, indicating a strategy of diversified offerings for its customers.
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