Country Manager, Levi Aron leaving Deliveroo
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Deliveroo’s country manager in Australia, Levi Aron, is leaving the food delivery company after nearly four years at the helm of the business Down Under.
Merten Wulfert, managing director of APAC and the Middle East, will take over the day-to-day management of the food delivery service in Australia, while the company looks for a new country manager.
Greg Ellis, former CEO of REA Group and Scout24, will also become senior adviser to Deliveroo Australia, and is expected to aid the company’s next phase of growth and expansion.
Aron joined Deliveroo in August 2015 as country manager for Australia, and launched Deliveroo in the market in November of the same year. Under his leadership, the food delivery platform has grown to work with 11,000 restaurants across 13 Australian cities. It has 8000 riders and reaches 11 million Australians.
Deliveroo plans to take the company’s growth to the next level by focusing on increasing restaurant selection, rolling out more virtual brands for restaurants to increase selection for customers and sales for restaurants and providing the best service to customers and riders.
In a statement announcing his departure on Friday, July 19, Aron said he plans to pursue external opportunities.
Questions & Answers
Q.Who will oversee Deliveroo's operations in Australia now that Levi Aron is departing?
Who will oversee Deliveroo's operations in Australia now that Levi Aron is departing?
Merten Wulfert, managing director for APAC and the Middle East, will take over the day-to-day management of the food delivery service in Australia. This arrangement will continue while the company searches for a new country manager for the region.
Q.What role will Greg Ellis play in Deliveroo Australia's future strategy?
What role will Greg Ellis play in Deliveroo Australia's future strategy?
Greg Ellis will become a senior adviser to Deliveroo Australia. He is expected to provide assistance and guidance to the company as it embarks on its next phase of growth and expansion within the Australian market.
Q.What has Deliveroo achieved in Australia under Levi Aron's leadership?
What has Deliveroo achieved in Australia under Levi Aron's leadership?
Under Levi Aron's leadership, Deliveroo Australia has expanded significantly. The platform now collaborates with 11,000 restaurants across 13 Australian cities, employs 8,000 riders, and reaches 11 million Australians with its services.
Q.What are Deliveroo's main growth objectives for Australia going forward?
What are Deliveroo's main growth objectives for Australia going forward?
Deliveroo plans to increase restaurant selection and roll out more virtual brands to enhance customer choice and restaurant sales. Also, the company aims to improve its service quality for both customers and riders to drive future growth.
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